VP, Portfolio Development - GPCC

Job Description:

Role Summary/Purpose:

Working within the team responsible for growing Synchrony’s own-branded General Purpose Credit Card (GPCC), this role will be responsible for driving our mission critical growth agenda at scale.  Working cross-functionally, the role will drive strategic initiatives that foster the ongoing growth and profitability of the program.  They will champion initiatives to enable deeper engagement with Synchrony customers and partners via Cross-Sell activity and process improvements.  They will have the capability and experience to make prompt, time-sensitive decisions, manage deadlines and resolve problems.  Additionally, they will be part of a team thinking through (a) our strategic approach to the GPCC product, (b) the diversification and benefits it brings to the business and (c) important process learnings and improvements as we develop new ways of going to and positioning ourselves in the GPCC market.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Support the General Purpose Card GM in driving overall program financial performance as well as key growth metrics for the portfolio

• Develop and execute detailed portfolio growth strategies and roadmaps, including negotiation and implementation of enhanced or expanded product, feature capabilities, channels and customer experiences

• Partner with cross-functional team in the development and implementation of key business strategies

• Drive the Cross-Sell business strategy to expand the GPCC portfolio and maximize value for Synchrony. Collaborate with internal stakeholders to identify and enable new growth opportunities. Leverage data analytics to articulate business opportunities, measure success, and ensure alignment with Synchrony’s ACE initiatives. Develop compelling business cases to influence internal partners and clients, facilitating informed decision-making and successful delivery.

• Effectively communicate growth strategies/progress to key stakeholders

• Partner with Marketing to develop and champion effective strategies for prescreening, Cross-Sell, and cardholder engagement; drive initiatives and processes that optimize the customer experience and increase conversion, ensuring alignment with overall business objectives

• Establish effective working business relationship with internal partners

• Perform other duties and/or special projects as assigned

 
Qualifications/Requirements:

• Bachelor’s Degree or in lieu of a degree, high school diploma or GED plus 10 years’ experience in financial services industry (card or fintech experience a plus)

• Minimum of 5 years of experience in card portfolio experience with General Purpose Credit Cards, client management or marketing

• Strong cross functional experience within the card business including function such as: credit risk, marketing, finance, operations, and/or collections

• Ability to travel up to 20%+, for key internal strategy sessions and relevant industry events

Desired Characteristics:

• Excellent verbal and written communication skills

• Outstanding relationship building and collaboration skills

• Client management, business development, marketing or functional support experience

• Ability to influence the internal matrix to move and accelerate initiatives forward

• Proven ability to influence corporate decision makers, strong negotiating skills

• Knowledge of Synchrony’s partner relationship model

• Understanding of the GPCC market and how it differs from PLCC / Dual card

• Current on financial services, payments industry trends, competitors, emerging technologies and companies

• Strategic thinking with ability to develop and implement actionable plans to drive business results

• Ability to demonstrate innovation and creative approaches to business needs

• Ability to manage multiple priorities simultaneously while maintaining timelines and delivery plans; ability to understand issues and escalate as necessary

• Strong presentation skills/ability to influence

• Advocate for effective and contemporary customer experience

• Organizational skills and effective time management to succeed