Manager, Regional Sales - SoCal

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000-$115,000, Bonus Eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY: 

The Regional Sales Manager at Craft West will be the ultimate brand ambassador for Elysian, Golden Road and Four Peaks brands. Their primary responsibility is partnering with a specific geography of wholesalers to drive volume, revenue, share, display and execution goals. Secondarily, they will be leading a team of Sales Leads which will be supporting these wholesalers. This position involves a considerable amount of time in market visiting wholesalers, planning 90-180 days out, visiting key retailers, ride withs, events and consumer activations. The position works very closely with Anheuser Busch wholesaler partners and local commercial team.

JOB RESPONSIBILITIES: 

• Super passionate about the beer industry and loves to SELL and BUILD relationships

• Leads, inspires and coaches a team of Sales Leads to help drive the Craft West priorities

• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands

• Responsible for all Elysian, Golden Road and Four Peaks performance in their geography

• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!

• Supports monthly and leads annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals

• Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals

• Plans with wholesalers to order POCM during buying windows (6 times per year)

• Inspires wholesalers to close out all chain commitments (Items Not Brought In)

• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers.

• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips

• Adheres to federal and state alcoholic beverage laws

JOB QUALIFICATIONS: 

• Preferred Bachelor’s Degree in Business Administration, Management or similar field.

• 5+ years of sales or marketing experience in beverage/alcohol industry preferred.

• 5+ years of wholesaler management experience.

• Certified Beer Server or Certified Cicerone preferred.

• Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel

• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.

• Job requires the ability to be in physical retail locations, late night activations and travel.

SKILLS & ABILITIES:

• Profound knowledge of craft beer and brewing process.

• Strong communication and pre