Digital Growth Lead - DTC Marketing

Are you passionate about driving digital sales and delivering exceptional customer experiences online? Join our growth-focused team as our new Digital Growth Lead where you’ll lead data-driven strategy and execution to maximise ecommerce performance, customer acquisition, and retention.

About Us 

We are a trailblazer in the hemp industry, celebrated for innovation, product quality, and a customer-first ethos. As we expand our online presence, we seek ambitious digital marketers eager to help us achieve outstanding ecommerce outcomes and long-term brand loyalty.

Role Overview

The Digital Growth Lead is responsible for developing, implementing, and optimising digital campaigns across multiple online channels. This person will elevate our e-commerce strategy, harnessing analytics and CRM tools to drive customer acquisition, engagement, and retention.

Key Responsibilities 

• Develop and manage Email and SMS automation flows within platforms like Klaviyo, HubSpot, and Yotpo, including meticulous segmentation, list hygiene, and compliance adherence (e.g., TCPA/CAN-SPAM), and distinct strategies for B2B outreach and DTC customer retention.
• Lead the comprehensive Social Media strategy and execution, encompassing content planning, daily posting, active community management, basic content creation, and coordination of influencer and affiliate marketing campaigns.
• Own the Digital Analytics and Reporting function, creating and maintaining performance dashboards, defining key performance indicators (KPIs), and delivering high-value monthly insights to guide strategic decision-making.
• Execute timely Shopify updates and ensure Product Detail Page accuracy for all multi-brand assets, managing the digital execution of product launches through efficient use of established templates and creative briefs.
• Manage the creation and updating of essential Distributor Assets and Distributor Menus, utilizing a streamlined process of batch templating for easy content production and efficient hand-off to the sales team.
  

Requirements 

• Based in Florida, USA.
• Degree in Marketing, Business, or Digital Media. 
• 7+ years of experience in direct-to-consumer (DTC) marketing or e-commerce digital marketing roles.
• Experience in wellness, supplement, or functional beverage industries.
• Proven solo builder of Klaviyo flows, driving ROI + social channels with strong growth through creative strategies.
• Experience with SEO/SEM, CRM, email/lifecycle marketing, and conversion rate optimisation (CRO).
• Strong automation experience (n8n, Zapier, Make, AI tools)
  

Compensation & Schedule

• Based in Florida, USA
• 9AM - 5PM (EST), Monday to Friday
• Salary: $115,000 - $130,000 per year
  
• + 10% bonus on email revenue + social growth metrics