Associate Director, US Payer Marketing, New Products/BD

Job Description

Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The Associate Director, US Payer Marketing, New Products/BD (US Pharma BU), is responsible for developing market access strategies and solutions for the assigned pipeline/launch candidates and business development targets.  The individual will collaborate across functions in the development of payer customer segment access strategies, value evidence plans, commercial assessments and forecasts.  In this role, the Associate Director will also collaborate with Global Market Access and Pricing teams in the development of pricing and contracting strategies.

The role will be responsible for Payer Marketing across various therapeutic areas spanning pipeline and launch products, aligned with business priorities.  This position will report to the Director, US Pharma Payer Marketing, New Products/BD.

 

Primary Responsibilities Include:

• Work closely with US New Products and Brand Marketing, Global Market Access, Global Marketing and Business Development to provide a point of view on payer access for pipeline/launch products and business development targets

• Leverage market and customer insights to shape market access strategies

• Develop payer customer segment strategy to inform forecasts and choices regarding future products; support US Finance in the development of forecasts

• Develop payer value propositions, pricing and contracting strategies

• Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)

Education:

• Required: BA/BS Degree

• Preferred: Pharm D, MPH, MBA or other advanced degree

 

Required Experience and Skills:

• Minimum of 5 years combined market access, marketing/sales leadership, account management, business development, or consulting in the healthcare industry  

• Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments

• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities

• Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement

• Strong knowledge of marketing principles and activating market research insights

• Ability to translate market trends and customer needs into customer resources or tactics

• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally

• Demonstrated strategic thinking, problem solving, analytical critical thinking

• Excellent leadership and communication skills

• Demonstrated success in establishing, developing and maintaining business relationships

• Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines

 

Preferred Experience and Skills:

• Experience developing market access and pricing / contracting strategies

• Product launch or launch planning

• Consulting/Stakeholder Management experience in cross-functional capacity

 

Location: Upper Gwynedd PA, (preferred) or Rahway, NJ with Hybrid work model (3 days per week onsite) with expectations of travel (up to 25%)

Required Skills:

Adaptability, Brand Marketing, Contract Pricing, Cross-Team Collaboration, Customer Insights, Market Access, Marketing, Payer Marketing, Strategic Market Analysis, Strategic Thinking, US Healthcare

Preferred Skills:

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