Senior Marketing Manager, Lifecycle Marketing

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.   If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

What this job can offer you

This role offers the unique opportunity to build a mechanized, intelligent lifecycle marketing system from the ground up, with full ownership over how lead data flows through the funnel—from acquisition to sales handoff—using automated, scalable systems. It provides a collaborative and high-impact environment, working closely with regional marketing teams, sales, and growth operations. You’ll have the ability to shape how enriched data and personalized workflows support full-funnel campaigns across multiple regions, with direct influence on delivering faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation. All of this takes place within a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact.

What you bring

• Several years of experience in marketing operations, automation, or demand generation.
• Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
• Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
• Solid knowledge of API integrations, data flow architecture, and anti-spam best practices.
• Strong background in lead routing, deliverability, and multi-inbox infrastructure.
• A highly autonomous mindset, with a bias for action and optimization.
• Collaborative nature and experience partnering with campaign and regional teams to drive impact.
• Writes and speaks fluent English. Other languages are a plus.
• Experience working remotely is not required but is considered a plus.

Key Responsibilities

⚙️ Mechanized Outreach & Data Orchestration

• Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs.
• Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas.

🧠 Intelligent Personalization & Campaign Support

• Enable upstream personalization using custom objects in Salesforce and Clay workflows.
• Build personalized lead flows and assets that power regional and lifecycle campaigns.

📬 Lead Distribution & Deliverability

• Build multi-inbox routing workflows to ensure optimal deliverability.
• Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin).

🔄 Cross-Functional Collaboration

• Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups.
• Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach).

🔔 Recommendation Engine & Smart Alerts

• Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads.
• Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights.

Practicals

• You'll report to: Manager, CRM & Lifecycle Marketing
• Team: Marketing – CRM & Lifecycle team
• Team size: This is an individual contributor role
• Location: North America or EMEA
• Start date: As soon as possible

 

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to