Customer Account Manager (B2C)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

Job Description: 
 

The Customer Account Manager (B2C) will responsible for making Nespresso USA the preferred single serve coffee brand in partnership with our Strategic Partners by ensuring commercial development of Nespresso ecosystem, drive category growth and brand visibility while building strong relationships with buying office and merchandising head-office team. This role will lead strategic long and short term Joint Business Plan (JBP) with Key Accounts (KA) – including Macy’s, Bloomingdales and Kohls, with Machine Partners and Neste Coffee Partners to maximize high value B2C acquisition through integrated Nespresso ecosystem presence (leveraging machine portfolio, Nespresso branded coffee portfolio and NABs coffee portfolio). 
 

Responsibilities: 
 

•    Develop strategic long and short-term Joint Business Plan (JBP) with Key Accounts (KA) to drive high value B2C acquisition through integrated Nespresso ecosystem presence (leveraging machine portfolio, Nespresso branded coffee portfolio and NABs coffee portfolio).
•    Define and agree on promotional activities (Customer Specific Promotions, Paid Media, In-store Marketing, Events, Catalogs, Demos etc.) by connecting cross functionally internally and externally in line with channel management strategy.
•    Support leading the development and implementation of Category Management (right range in right place) by proactively benchmarking and analyzing category data and market trends to discover opportunities for a competitive advantage. 
•    Proactively identify new members acquisition, NNS and brand awareness activities with Trade Partners and Machine partners. 
•    Actively contributes in building Operating Master Plan in line with Nestle Continuous Excellence to enrich plans with strategic initiatives to deliver business KPIs.
•    Manage budget (investment) in line with business priorities by achieving the best ROI and proactively negotiate with trade partners to deliver business efficiencies.
•    Communicate with main stakeholders (internal and external including Machine Partners) to ensure alignment.
•    Development and implement Key Accounts growth strategy and recommend actions to meet goals, maximizing contribution of NABs coffee portfolio to Nespresso acquisition strategy and increasing VL machine share and defending against compatibles. 
•    Ensure NABs consumer journey always lead to Nespresso Direct-to-Consumer route. 
•    Establish a competitive set/risk management, using market insight competition and shopper insights.
•    Build strong relationship with existing and new accounts as well as strong performance mindset, nurture positive and efficient long term relationship all levels.
•    Negotiation with the Key Account of necessary actions and activities to establish Nespresso as a category leader by leveraging the NABs.
•    Manage yearly NAB margin negotiation for Nespresso managed trade partners.
•    Lead new item launches best execution and reviews.
•    Monitor, analyze and communicate the actual market results vs. plan, national promotional details, changes in assortment, promo/activation plans internally.
•    Contribute to and execute the eRetail part of the Nespresso USA Coffee Channel Strategy.
•    Negotiate and activate eRetail presence with trade partners.
•    Manage and maintain Capsule range on eRetail by supporting internal forecasting, liaising with Supply Chain and Trade Marketing. 
•    Identify opportunities and synergies to accelerate machine penetration through eRetail coffee presence.
•    Collaborate with Nespresso Trade Marketing team to ensure Nespresso highest visibility in-store and online.
•    Negotiate or adjust POS merchandising investments according to POS classification/potential.
•    Support leading the development and implementation of the Nespresso corner strategy at the most important stores belonging to the Key Accounts.
•    Develop and implement incentive actions in order to motivate Key Accounts and POS Sta