Sr. Director, FP&A Global DTC & Social Commerce
SharkNinjaAbout the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Our Mission:
At SharkNinja, we continuously strive to deliver high-quality, innovative products that enhance people's lives while driving growth and operational excellence within our business. We are seeking a strategic and experienced Sr. Director, FP&A Global DTC & Social Commerce to lead finance for our global direct-to-consumer and social commerce business. This role will shape commercial strategy, drive sales and margin performance, and serve as the global finance business partner to one of SharkNinja's fastest-growing and most dynamic channels.
Position Overview:
The Sr. Director, FP&A Global DTC & Social Commerce will lead the finance organization supporting SharkNinja's global DTC business, spanning eCommerce (sharkninja.com and brand sites), TikTok Shop, and emerging social commerce platforms. Acting as the dedicated business partner to the Global Head of DTC, this leader will own the financial agenda for the channel end to end — forecasting, margin management, commercial strategy, and the weekly operating model — while partnering deeply with media, affiliates, and performance marketing teams to connect investment decisions to sales and margin outcomes. The role carries a global mandate: unlocking new geographies, instilling best practices across regions, and building the operating discipline that scales a high-growth channel.
Key Responsibilities:
Global Business Partnership & Leadership:
- Serve as the finance business partner to the Global Head of DTC, co-owning the channel's P&L, growth agenda, and strategic roadmap.
- Lead and develop a high-performing FP&A team supporting DTC globally, ensuring alignment with SharkNinja's financial and strategic objectives.
- Drive the weekly operating model for the global DTC business — cadence, KPIs, performance reviews, and decision forums that keep the channel accountable to plan.
- Support new geography expansion, building business cases, launch economics, and scaling playbooks for markets entering DTC and social commerce.
- Instill global best practices across regions — standardizing forecasting, promotional planning, and margin management so wins in one market transfer to all.
eCommerce, TikTok Shop & Social Commerce Ownership:
- Own the financial strategy and performance management for TikTok Shop and social commerce, including creator/affiliate economics, live commerce, and platform-specific pricing and promotional models.
- Build the analytical foundation for an emerging channel: unit economics, contribution margin by platform, customer acquisition cost, and lifetime value.
- Evaluate and prioritize investment across DTC platforms, balancing near-term profitability with long-term channel and brand-building value.
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