Digital Content Strategist II

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

220 Hutchison Rd, Rochester, New York, United States of America, 14620

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

900012 Public Relations & Comns MC

Work Shift:

Range:

UR URG 111

Compensation Range:

$63,815.00 - $95,723.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

GENERAL PURPOSE:

Creates and updates digital style guides and branding efforts. Identifies new communities and technologies for marketing efforts. Defines, tracks, analyzes, and reports on metrics and analytics to understand reach. Creates, edits, updates, connects, and shares digital video, images, text, and graphics. Proposes the introduction of digital products, services and/or e-business platforms. Defines scope, cost and benefits of digital initiative. Maintains in-depth knowledge of current and emerging digital technology. Implements new digital e-business options and ensures the growth of revenues and productivity savings through the implementation of digital business initiatives. Develops creative, clear written material for the organization's websites in support of the organization's marketing programs in accordance with the established editorial and style guidelines. Develops and publishes online marketing communications for websites such as descriptions of the organization's products and services, frequently asked questions (FAQs), and electronic brochures.

Schedule 9 AM-5 PM Responsibilities GENERAL PURPOSE: As part of the URMC Strategic Communications team, the Digital Content Strategist II serves as a digital content creator supporting the Golisano Children┐s Hospital (GCH). Develops and publishes content for internal and external audiences, as well as implements integrated communications programs to support the goals of URMC┐s strategic plan. Creates and updates digital style guides and branding efforts, ensuring GCH alignment with URMC guidelines. Defines, tracks, analyzes, and reports on metrics and analytics to understand GCH reach within the community. Creates, edits, updates, connects, and shares digital video, images, text, and graphics. Partners with Lead Marketing Strategy Specialist/Social Media to define scope, cost and benefits of social media initiatives. Maintains in-depth knowledge of current and emerging digital technology. Develops creative, clear written material for GCH social media platforms in accordance with the established editorial and style guidelines. RESPONSIBILITIES: Working with colleagues in the department and across the institution, develops and implements strategic narratives that highlight key GCH priorities, including the UR Medicine health system, when telling the institution┐s story on digital media channels, including social media, blog articles and newsletters. Creates and fosters relationships with relevant clinical, education and research stakeholders. Participates in relevant cross-functional communications meetings. Partners with GCH and URMC Strategic Communications team members to conceptualize content solutions that meet department needs and align with URMC policies. Develops and implements creative concepts to engage target audiences. Works with other content writers and internal content producers to create and manage content across digital channels. Creates and executes various multi-media elements needed to support engaging content on digital media channels including photography, video, audio and graphics. Serves as owner of GCH enterprise social media channels. Acts as lead writer for blog and social media posts, aligning copy with established GCH and URMC tone, style and personas. Ensures consistency in voice, grammar, spelling, and style in adherence to URMC┐s editorial style guide. Develops content for patient email campaigns. Creates engaging social media content and digital experiences that engage and inspire all audiences (existing and potential patients, faculty, staff, and students) to transact with URMC and GCH. Adapts, tailors, and refines voice,