Group Product Marketing Mgr. - Global Downstream -TMTT

Group Product Marketing Manager – Global Downstream TMTT

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

Edwards is looking for an agile, goal-oriented and experienced marketer to join the global downstream organization in its efforts to boldly drive the successful commercialization of the TMTT portfolio globally. In this role you be part of a team planning and execution global commercialization of groundbreaking therapies. This role will be a key player in the early launch and global marketing planning and execution- driving strategy of positioning, messaging, campaign, claims, and asset creation and approval.

How you will make an impact:

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for major product launches or programs and initiatives

• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives

• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives

• Lead major projects for the Congress Management process

• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives

• Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including salesforce readiness (e.g., training on product, messaging, and competition)

• Propose and manage budgets related to product line, campaigns and projects

• Lead significant process or corporate initiatives that impact and bring value to the marketing organization

• Other Incidental Duties

*This is an on-site role based in our corporate headquarters in Irvine, CA.

What you’ll need (required):

• Bachelor's Degree in related field

• Minimum of 10 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 8 years of related experience working in marketing or healthcare industry

What else we look for (preferred):

• Proven successful project management skills

• Proven expertise in Microsoft Office Suite

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Recognized as an expert in own area with specialized depth within the organization

• Expert understanding of related aspects of marketing concepts and principles

• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research

• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

• Ability to assess and understand market share, pricing, ASPs, competitive dynamics

• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

• Strict attention to detail

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate