Senior Marketing Communications & Public Relations Specialist

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Marketing Communications & Public Relations Specialist, Senior

 

General Description
Excellent care can only be provided by an excellent talent force. Be a part of the team responsible for attracting great talent to Duke Health by delivering an exceptional candidate experience. Reporting to the marketing manager, the senior marketing, communications and public relations specialist focuses on the coordination and execution of a variety of marketing projects to support recruitment and strengthen brand awareness for Duke Health as an employer of choice. 

 

Duties and Responsibilities 
•    Oversee all communication/marketing aspects of recruitment events. This includes, but is not limited to: creating slides and helping with programming, developing marketing materials to support and advertise events internally and externally, and purchasing giveaways and coordinating booth displays for in-person events.   •    Help to maintain, utilize, and champion outreach to potential candidates with our candidate relationship management database through email creation and storytelling.
•    Partner with corporate marketing, talent acquisition, and other internal stakeholders to create and update all recruitment-related communications and onboarding experience materials, in accordance with Duke Health policies and our employer brand guides. 
•    Train and advise internal stakeholders on social media engagement, best practices, and posting from events.
•    Aid in the creation of digital marketing campaigns to support recruitment objectives and help to analyze existing data and industry best practices to come up with recommendations that inform future digital marketing strategy.
•    Assist to build and deliver trainings to create a team member advocacy program.
•    Maintain a strong understanding of culture, industry, trends, new and emerging platforms and be comfortable experimenting with new ideas and new ways to reach candidates.
•    Triage requests to ensure they are addressed in a timely manner, and that appropriate stakeholders are consulted so projects are completed on time and within budget.
 

***Perform other related duties incidental to the work described herein.***

Preferred Education
•    Bachelor's degree in Communications, Journalism, Public Relations, Marketing or equivalent   

Skills and Abilities
•    Familiarity with Google Analytics  •    Excellent editorial skills with project management experience
•    Strong writing skills
•    The ability to interface with websites, social media tools and other technologies. 
•    Experience with the Canva and the Adobe Creative Suite
•    Understanding of advertising and principles of marketing
•    Ability to serve as an advocate for individuals of all ethnicities, genders, ages and backgrounds.

Distinguishing Characteristics of this Level
•    Adept at identifying and sourcing expertise and stories within Duke Health to move forward marketing work. •    Candidate and brand-centric in approach to decision-making.
•    Advocates for Duke Health values and leads by example.
•    Regarded as a trusted expert, consultant and thought partner for our employer brand. 
•    Has a natural curiosity, values learning, takes an open-minded approach to challenges, and innovates professionally.
•    Enjoys connecting with people through storytelling and engaging audiences on a human level across a variety of channels.
•    Has expertise in bringing marketing strategies to life.  

 

Required Qualifications at this Level
Education: Bachelor's degree in Marketing, Journalism, Business, or a related field is required.

Experience 
Two years of directly related experience is required.

Degrees, Licensure, and/or Certification
N/A 

Knowledge, Skills and Abilities 
Strong writing skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of advertising and principles of marketing. Strong communication skills (written and verbal)
Trend analysis
Customer Service

Distinguishing Characteristics of this Level
N/A

 

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.