Data Analyst

ISSA is looking for a Data Analyst!

This is a 100% remote role, but you must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI.

About ISSA: ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has developed a personal fitness training program that combines gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!

We are adding a Data Analyst to our team of relationship-builders who are laser-focused on providing exceptional service to our students. We are tenacious and resilient in pursuing personal and professional success while incorporating fun into everyday life!

So What's the Job? 

The Data Analyst works across the full learner and customer lifecycle, from first touch in marketing to ecommerce conversion, course engagement, and payment plan performance. This role partners closely with Collections, Finance, Product, Marketing, and Sales Operations. You’ll deliver reporting, deep-dive analysis, and data models that improve revenue, reduce churn, and increase conversion at every stage.

You’ll help ISSA understand what’s happening, why it’s happening, and what to do about it using data from GA4, Shopify, HubSpot, our CRM, and our internal data platform.

Build reporting and insights that help teams make better decisions:

• Create dashboards in Tableau that give clear visibility into revenue, performance, and key metrics across the business.
• Keep KPI definitions consistent and make sure stakeholders trust the data.
• Translate ambiguous requests into structured analysis with practical recommendations.

Analyze customer, learner, and funnel behavior

• Dig into ecommerce data (Shopify, GA4) to understand drop-off points, blockers, and opportunities to improve conversion.
• Analyze course engagement, content consumption, assessments, and completion trends to enhance the student experience.
• Identify patterns and predictors in customer payments, delinquency, and plan recovery.

Support revenue teams with pricing, forecasts, and performance analytics

• Partner with Finance on pricing strategy, discounting logic, scholarship rules, and margin analysis.
• Provide inputs into revenue forecasts, elasticity tests, and commission accuracy.
• Help Collections improve payment plan performance through modeling, segmentation, and intervention strategies.

Improve marketing and sales effectiveness through data

• Maintain and refine attribution logic across Google Analytics 4 (GA4), HubSpot, and Shopify.
• Analyze channel and campaign performance, ROAS, UTMs, and click IDs.
• Evaluate lead flow from creation to close, helping Sales Ops improve speed-to-lead, routing, and conversion.

Build and maintain reliable data models

• Write SQL to pull, clean, and transform data from Snowflake or similar warehouses.
• Create unified datasets that combine ecommerce, CRM, marketing, and behavioral data.
• Develop predictive models when needed (churn risk, payment likelihood, funnel forecasting).

Ensure data quality and strong foundations

• Troubleshoot tracking issues, GTM events, UTMs, click IDs, and schema changes.
• Document logic, definitions, and data sources so the organization has a clean, reliable measurement framework.
• Partner cross-functionally
• Work closely with product managers, marketers, engineers, finance, and sales leaders.

What is ISSA looking for (Qualifications)?

• 2–5 years as a Data Analyst, Marketing Analyst, Revenue Analyst, or Product Analyst.
• Strong SQL experience with data warehouses (Snowflake preferred).