Senior Digital Content Creator

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Kogod School of Business

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Kogod School of Business is seeking a creative and detail-oriented Digital Content Creator to join our marketing and communications team. The ideal candidate will be responsible for developing engaging and dynamic multimedia materials, drafting and posting social media content, managing email newsletters, and working directly with core audiences to support the school’s enrollment initiatives. This role requires a strong understanding of the social media landscape and exceptional storytelling skills tailored for digital platforms. 

Essential Functions:

1.) Social Media Coordination 

• Draft relevant, timely content for social media; use Canva to create static and motion social media graphic assets; independently post and schedule social media content following content calendars.

2.) Website Support

• Upload blog articles, draft new web pages, add new CRM contacts, and other needs within the Content Management System (CMS) as assigned.

3.) Newsletter Management

• Independently manage email newsletter projects, including writing and editing, list management, and distribution to core audiences.

4.) Writing

• Craft engaging, clear, and strategic copy for digital platforms that complements visual content and encourages audience engagement.   

5.) Event Support

• Attend events to provide live social media coverage and/or interview faculty, students, staff, alumni, or other key individuals in support of content development.

6.) Quality Assurance

• Ensure all content produced is aligned with Kogod’s branding and meets accessibility and quality standards. 

7.) Digital Media Management

• Organize and manage multimedia content to support everything from evergreen brand awareness to program-specific lead generation campaigns.

Competencies:

• Impeccable Attention to Detail: Keen eye for typos and grammar, style mistakes, design issues, etc.

• Strong Eye for Design: Ability to adhere to brand guidelines and established design standards.

• Problem-Solving Prowess: Can-do attitude and practical approach to solving challenges with and for stakeholders. 

• Organization and Time Management: Strong project management skills with the ability to handle multiple tasks and meet deadlines. 

Position Type/Expected Hours of Work:

• Full-Time.

• 35 hours per week.

Salary Range:

• $65,000 - $70,000 annually.

Required Education and Experience:

• Bachelor's degree or equivalent.

• 3 - 5 years of relevant experience.

Preferred Education and Experience:

• Bachelor's degree.

• 4 - 6 years of relevant experience.