Senior Director of Channel Sales and Marketing, Americas

About Life360

Life360’s mission is to keep people close to the ones they love. We help families protect the people, pets, and things they care about with our industry-leading mobile app and category-defining Tile tracking devices. Life360 has more than 58 million monthly active users (MAU) in more than 150 countries. 

Bringing together our highly successful mobile app with innovative devices, we have the opportunity to do unprecedented good for families across free and paid plans. Key features include location sharing, lost item reimbursement, driver monitoring, 24/7 roadside assistance, and crash detection with emergency response. By continuing to innovate and deliver for our customers, we aim to become a household name and establish ourselves as the must-have mobile-based membership for families of all stages. Life360 has more than 500 (and growing!) remote-first employees.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

Life360 Devices division is actively recruiting for Sr. Director of Channel Sales and Marketing, Americas to drive business growth and responsible for channel strategy with a focus on NA Retail business that is part of the Devices business unit. At our core, we are a passionate team of individuals who share a love for hardware and retail. We take great pride in our brand and the products we offer, constantly striving to deliver the best to our customers. As much as we value our products, we also value the relationships we build with our retail partners. Collaborating with them allows us to effectively share our brand's story with a wider audience, showcasing our passion and dedication to our craft. We are always excited to work with our retail partners to further elevate and promote our brand.

About the Job

As the key individual responsible for driving channel growth, it is crucial that you excel in developing and executing deliverables to attain our channel growth objectives. In this role, you will play a pivotal role in channel and market growth by effectively planning and executing the channel business plan in alignment with our Global Devices Strategy. Your responsibilities will include driving the growth of existing business, identifying and cultivating new opportunities, managing quotas and budgets, as well as implementing and managing a comprehensive channel program strategy to boost revenue and market share. We are seeking a highly qualified candidate with a demonstrated track record of success in retail and subscription experience, with a strong ability to establish and maintain strategic relationships with key accounts.

The US-based salary range for this position is $185,000 to $275,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Deliver against annual revenue and profit sales plans for the retail business channel, within set promotional spending budget and while strategically launching new products
• Analyze industry/market level trends, retail sales performance, individual account data, and competitive activity to produce monthly sales reports, forecast updates and continuously improve our market reach and increase profitable sales and revenue
• Align sales and marketing with the brand and mission by creating and tracking key performance indicators at the organizational and team levels
• Identify new sales opportunities, secure high-level appointments, and manage opportunities to close deals consistently and drive profitable sales growth
• Build annual and seasonal marketing plans for Retail channels that deliver both on brand and business goals, working closely with various cross-functional teams
• Oversee the channel marketing and promotion budgeting strategy and process; setting spend allocation across the year and account priorities
• Partner with the Marketing team to develop a Retail GTM strategy. Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve the company revenue goal
• Own the overall channel partner performance to meet all elements of the channel strategic vision, commitment, and revenue target
• Manage channel conflict with clear rules of engagement
• Developing and maintaining partner relationships and collateral materials
• Partner across organization, external sales agency and distribution partners