Jobs and Careers

Subscription Marketing Manager

United Statesfull_timeVerifiedPosted 15 Jan 2025

💰 $120,000/yr($100,000/yr – $120,000/yr)

About the role

Who you areAre you an experienced subscription marketer who’s motivated by creating and executing a campaign strategy that delivers sustainable subscriber and revenue growth? Do you have a passion for data and the ability to optimize efforts to uncover and engage new clients or cultivate upsell opportunities? Do you enjoy working across the larger product and marketing organization to translate new product features into customer benefits that drive insight and action? Then join the marketing team at Spiceworks to handle the marketing of our newly revamped Cloud Help Desk (CHD) software solution. What you’ll doFor more than 18 years, Spiceworks CHD has been helping IT organizations more efficiently and safely manage and monitor daily projects and user tickets. Throughout 2025, we are excited to release new product tiers along with innovative features and services. This role is instrumental to translating the CHD product roadmap into actionable messaging that will be promoted across various channels to drive subscriber growth. As the Subscription Marketing Manager, you will be responsible for developing, executing and optimizing CHD integrated marketing campaigns to achieve our growth objectives. You will partner closely with the CHD leadership team to deliver on pipeline and revenue targets. This position oversees global demand gen campaigns and pipeline driving activities across North America and international regions. You will build industry and account-centric (ABM) programs to multiple personas in a (preferably tech) organization. You will put the marketing strategy into action by managing the execution of the “game plan," leveraging a variety of messaging, content, product demos and offers to drive both net new customer acquisition and upsell/cross-sell existing customers. As an ideal candidate, you will have a solid blend of strategic focus, strong project management skills, and a proactive mindset. What will be your responsibilities

Develop highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell
Manage paid, owned and earned media, from planning to implementation and optimization across channels such as Email, Social Media, SEO, Display and SEM, Software Review Sites and Product Directories
Grow subscription numbers for both free and paid products
Use marketing intelligence, customer insight & analysis to understand audiences and effectiveness of campaigns
Understand and report against engagement program KPIs; forecast, track, analyze and report on activities
Oversee campaign processes, including lead reporting - collaborate effectively with marketing team members to build and execute programs for maximum results, and enable testing of new channels for future scalability
Drive brand engagement, customer satisfaction and lifetime value
Build dashboards to easily monitor customer marketing KPIs

What does it take to do this job

Excellent understanding of subscriptions marketing including retention, acquisition, lifecycle marketing
Hands-on experience with marketing tactics and channels (SEM, SEO, Display, Content Syndication, Events, Review Sites, Email, etc)
4-5 years minimum experience with Salesforce Marketing Cloud or similar marketing automation platform
Creative thinker and proactive problem solver
Proven experience in a subscriptions marketing role or similar campaign-based role
Ability to work across multiple teams to collect information and gain consensus
A good understanding of Google Analytics & WebTrends
Excellent communication skills
Strong attention to detail
Analytical mind and strong quantitative skills
Strong project management and organizational skills, ability to balance multiple project and deliverables
Ideally BS/BA in Marketing, Communications or a similar field