Join us as we empower the world to work out, creating healthier lives together.

We’re looking for a strategic and customer-centric Marketing Manager to lead marketing for the U.S. health club segment—including national chains, regional operators, and boutique fitness brands. You’ll own and execute integrated marketing plans that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio.

This role is both strategic and hands-on. You’ll lead campaign development, adapt global programs for U.S. relevance, and create content that resonates with health club audiences. You’ll also manage a Marketing Specialist and collaborate cross-functionally with Sales, Product, and Global Marketing to ensure alignment and impact.

This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid

What You’ll Do

• Lead marketing strategy and execution for the U.S. health club segment, including boutique fitness and key account chains

• Serve as the segment expert—translating market insights and customer needs into relevant, high-impact marketing

• Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer priorities

• Activate Account-Based Marketing (ABM) programs for key accounts, including both global and U.S.-specific efforts

• Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics

• Create compelling content and tools across digital, social, email, events, and experiential channels

• Define campaign KPIs, track performance, and optimize programs for ROI

• Ensure messaging and creative assets reflect the voice of the customer and maintain brand consistency

• Collaborate with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution

• Manage project timelines, budgets, vendors, and internal/external stakeholders

• Mentor and guide a Marketing Specialist and support junior team members

• Assist in agency management and department operations

What You’ll Bring

• BA/BS in Marketing, Business, or related field (MBA a plus)

• 8+ years of marketing experience, including ownership of integrated campaigns

• Strong understanding of B2B marketing and complex sales cycles

• Experience partnering with Sales to drive growth in segment-specific markets

• Excellent communication, project management, and presentation skills

• Passion for fitness and familiarity with Life Fitness / Hammer Strength products

• Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred

• Experience mentoring or managing team members

• Familiarity with Adobe Creative Suite and AI marketing tools a plus

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.  

At Life Fitness / Hammer Strength, we believe in taking care of