Director Sales, Northeast - Suntory RTD Company North America

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

As a global leader in the beverage industry, Suntory Group offers a uniquely diverse portfolio of products, from premium spirits, beer, wine, ready-to-drink alcohol beverages, to brewed teas, bottled water, still and carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. Suntory is home to award-winning Japanese whiskies Yamazaki, Hibiki and Hakushu, as well as iconic American spirits Jim Beam and Maker's Mark. Suntory also fascinates the taste buds with The Premium Malt's beer, and owns the exceptional Japanese wine, Tomi, and the world-famous Château Lagrange. Its brand collection includes Sauza Tequila, non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, Iyemon green tea, Suntory Tennensui water, TEA+ Oolong Tea, V and BRAND’S, as well as popular health and wellness product Sesamin EX.

 

Suntory RTD Company is known for its innovative products and commitment to quality. The company operates under the umbrella of Suntory Holdings, a multinational corporation founded in 1899 in Osaka, Japan. Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania, with an annual revenue (excluding excise taxes) of $20.2 billion in 2022. Its 40,885 employees worldwide draw upon the unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

 

Suntory RTD Company focuses on expanding its market presence and enhancing its product offerings. The global RTD market is rapidly growing, with Suntory aiming to become world's number One Leader. The company leverages its global network to drive growth and innovation, ensuring that its products resonate with consumers worldwide. Suntory RTD products are known for their high quality and diverse range. These products have a strong presence in Japan and are gaining popularity in other regions, including Europe, Asia, Oceania, and the Americas.

 

Learn more about Suntory Group, its brands, and its commitment to social responsibility and sustainability at www.suntory.com, on Facebook, X, Instagram, LinkedIn, and YouTube.

Position Location: Metro NY

Role Responsibilities

Responsibilities
Sales Planning and Process, Business Strategy  

• Work closely with leadership to design a national sales strategy and develop regional sales performance targets  
• Create an annual Business Plan detailing sales and volume targets; pricing strategy; marketing, promotions, and sales programs; and execution and quality control standards for the on and off-premise businesses
• Monitor YTD progress vs. plan and monitor team’s performance against plan; conduct weekly progress checks of distributor performance  
• Ensure that all activities are conducted within local, state and federal laws

National Expansion and Relationship Development  

• Manage new market and new product launches: pricing, inventory, execution strategy, tracking, and measurement  
• Cultivate and maintain strong relationships with all levels of distributors, national chain and relevant industry partners
• Lead national and regional distributor outreach and contract negotiations, overseeing all new market strategy and execution 
• Implement a scalable CRM system

People Management and Development  

• Managing, building, and growing a high performing sales team to execute end to end sales including distributor management, account management, and pricing and program implementation. 
• Lead National Sales Planning Process and other training initiatives, including leadership training, product education, systems training, etc.
• Communicate overall brand strategy, standards and prioritization to Sales Team
• Provide in-market leadership to Retail Sales Managers and distributor sales teams; ensure sales processes are fully implemented and practiced by all RSMs
• Develop annual Collaborative Business Plans and periodic Tactical Business Plans, and partner with Retail Sales Managers on regional execution of these plans
• Executing a timely employee performance management process, covering recognition, reward for to