Director of Growth and Digital Strategy

Are you a visionary marketing leader with a passion for driving brand growth, developing high-impact strategies, and leading marketing teams to success? If so, we invite you to join our team as our new Marketing Director.

The Director of Growth and Digital Strategy is the cornerstone of the company's growth and digital marketing initiatives, responsible for crafting and executing a holistic vision for brand trajectory, market engagement, and revenue growth. This role requires a deep understanding of both traditional and digital marketing realms, with a specific emphasis on growth strategies and e-commerce. Merging strategic foresight with hands-on execution, the Director of Growth and Digital Strategy ensures ensures that marketing strategies resonate with the company's broader ambitions while promoting innovation in a fluid digital world.

Key Responsibilities:

Strategic Leadership:

• Sets marketing strategies, oversees campaigns, and drives brand awareness.
• Identifies and pursues new business opportunities, partnerships, and markets.
• Develops strategies to expand the company's customer base and revenue streams.
• Devise and orchestrate the company's overarching marketing strategy, aligning it with growth and revenue benchmarks.
• Develop and execute customer acquisition strategies to increase the organization's online customer base and revenue.

Brand Vision:

• Craft a cohesive brand vision and narrative, ensuring it permeates through all marketing efforts.
• Engage in regular brand audits to ensure alignment with evolving market trends and company objectives.

Brand and Product Management:

• Steer the brand's consistent representation across multiple touchpoints and platforms.
• Collaborate seamlessly with product teams to establish impactful go-to-market strategies.

Strategic Partnerships:

• Craft and refine the strategic roadmap for partnerships, aligning them with the organization's broader growth objectives.
• Research, identify, and prioritize potential partners in various sectors that can drive significant user acquisition, revenue, and brand visibility.

Digital Strategy:

• Develop and drive a comprehensive digital marketing strategy, incorporating SEO, SEM, social media, content marketing, and other digital channels.
• Analyze digital performance metrics, optimize campaigns, and integrate the latest digital trends and technologies.

E-commerce Strategy:

• Design, implement, and refine e-commerce strategy to enhance the customer experience and drive online sales growth.
• Partner with IT and product divisions to ensure a streamlined and customer-centric online shopping journey.

Operational Oversight:

• Lead the creation, roll-out, and assessment of marketing campaigns across diverse channels.
• Foster a culture of growth, creativity, and innovation within the marketing team and its external partnerships.

Budget & Financial Management:

• Set, oversee, and allocate the marketing budget, ensuring strategic resource distribution and optimal ROI.
• Collaborate with finance to monitor marketing expenditures and gauge campaign effectiveness.

Stakeholder Collaboration:

• Engage with cross-functional leaders, to align marketing strategies with overarching business objectives.
• Network with external stakeholders, including industry influencers, media, and partners.

Performance Analysis & Reporting:

• Utilize data analytics to track, evaluate, and report on marketing campaign effectiveness and ROI.
• Present actionable insights and strategic recommendations to the executive team.

Innovation & Industry Trends:

• Stay updated with contemporary marketing trends, tools, and technologies, ensuring the company's forefront positioning.
• Promote a culture of adaptability and innovation within the marketing team.

Vendor & Agency Management:

• Identify, evaluate, and manage collaborations with external agencies and consultants.
• Lead the negotiation process for partnership deals, ensuring favorable terms for the organization while fostering win-win situations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
• At least 7 years of experience in a strategic or digital marketing role, with a minimum of 3 years at a senior level.
• Proven experience in digital marketing and stra