***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Manager, Strategic Planning & GTM Activation, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Marketing Strategy, Planning and Performance team reporting to Senior Manager, Strategy & Planning you will work on projects including annual planning, go-to-market and investment strategy.

This role would be a central connector across all M&L annual priorities, ensuring strategic alignment and operational cohesion. This person would have deep, end-to-end knowledge of Hilton's marketing ecosystem and acts as a leader—not just contributing in isolated pockets but driving integration cross cross-functional teams year-round. You will understand, identify, and partner with stakeholders to enable faster pivots into action, ensuring all efforts ladder up to Hilton's business objectives and annual marketing framework.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Partner with Global and Regional Marketing teams to establish strategic marketing priorities, collaborating with SMEs to detail customer-segmentation, investment, campaign calendars, messaging mechanisms, full-funnel channel plans, brand support to individual campaign details.
• Support development of storytelling with data visualization for senior leaders to understand Marketing & Loyalty's strategic priorities, as well as the impact Marketing & Loyalty are driving for the enterprise.
• Understand Commercial Services and Business performance to translate into planning across cross-functional team – setting up Hilton's Marketing for highest impact.
• Support scenario development to evaluate strateg