Senior Manager, Marketing

Senior Manager, Marketing

University of Southern California | Rossier School of Education

Los Angeles, CA

*This position is located on the UPC campus and has a hybrid work schedule.

Summary of position 

The USC Rossier School of Education is seeking to build a best-in-class marketing team and we’re looking for a mission-driven marketer to join us. Reporting to the Executive Director of Communications, this position will lead the marketing team at USC Rossier. The Senior Manager will play a critical role in the School's current and future enrollment success. The individual in this role will supervise all staff within the marketing team and work closely with the Office of Strategic Enrollment Services and Advancement at Rossier, along with marketing colleagues throughout the university. 

Who you are 

You’re an experienced marketer and leader who thrives on exceeding goals. You understand how brand and acquisition are interrelated and how to leverage each to support the other.  You have a background in CRM administration, website development, email marketing, digital marketing, market research, analytics, and vendor management. Ideally, you have experience with full lifecycle marketing in a higher education environment. You’re looking for an exciting and challenging opportunity to lead a team and contribute to a mission-driven organization. 

Essential Duties and Responsibilities 

Team Management: 

• Oversees an integrated marketing plan to attract and convert mission-aligned prospects into students who are dedicated to advancing educational equity. 

• Sets the operational and strategic goals for the USC Rossier marketing team. 

• Manages a team of marketers to get the right message, to the right audience, at the right time. 

• Can navigate through internal and external silos to bring stakeholders together around a common vision. 

• Approves major budget expenditures

Marketing Analytics 

• Ensure that competitor market research is conducted to understand the positioning of Rossier’s programs in the marketplace.  

• Act as an internal consultant to executive stakeholders by making recommendations on the positioning of the program portfolio. 

• Identify trends in the market that could be advantageous, or pose a threat, to Rossier. 

• Ensuring proper qualitative and quantitative efforts are being executed to create a student centric culture. Uses data to create personas, empathy maps, and customer journeys. 

Promotional Activities 

• Oversee the digital marketing mix by partnering with the digital marketing manager to identify channels we should leverage to meet marketing objectives. 

• Works with the team to develop email marketing campaigns that engage prospects at various stages of their lifecycle. 

• Supports the team in creating a multi-channel approach (website, social, organic, paid, print, digital billboards, email etc.) that keeps Rossier’s program top-of-mind to target audiences. 

• Ensures that messaging and brand are aligned throughout the prospect lifecycle. 

• Helps set a content calendar and strategy to win organic traffic and develop engaging content. 

• Screen, hire, and partner with external vendors to support the marketing and communication needs of the organization. 

Qualifications: 

• 7-10+ years of marketing experience in higher education and/or a mission-driven organization. 

• A graduate degree in a related area of study to marketing. 

• Solid understanding of fundamental digital marketing operations and strategies.

• Experience managing a team of marketing professionals. 

• Understanding of how CRM, digital marketing, creative and emerging trends can be combined to create a compelling experience for end-users. 

• Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills. 

• Strong interpersonal communication skills, the ability to maintain effective working relationships with clients, co-workers, and vendors, and excellent decision-making, time management, and planning skills.