Vice President, Customer Experience

SUMMARY

The Vice President, Customer Experience (CX) serves as a strategic and operational leader responsible for driving customer satisfaction, retention, and growth across Whitsons’ School Nutrition division. This role ensures a consistent, customer-centric experience at every stage of the client journey — enhancing engagement, strengthening relationships, and aligning our services with each district’s goals and community expectations.

The VP of Customer Experience will work cross-functionally with Operations, Sales, Marketing, and Legal to lead client retention, risk mitigation, and rebid efforts. The ideal candidate brings strategic vision, exceptional relationship management skills, and a deep understanding of K–12 food service. This position plays a critical role in ensuring that Whitsons delivers on its mission: Nourishing lives—one meal at a time.

ESSENTIAL FUNCTIONS, RESPONSIBILITIES, AND DUTIES

Client Engagement & Relationship Management

• Build and maintain strong, multi-level client relationships through proactive and strategic communication.
• Conduct client interviews, surveys, and feedback sessions; analyze trends to drive continuous improvement.
• Represent Whitsons at Board of Education meetings, wellness committees, and community events.
• Partner with Operations and District Managers to ensure leadership engagement aligns with client visitation schedules.

Account Oversight & Risk Management

• Lead comprehensive account reviews to assess performance, satisfaction, and alignment with client objectives.
• Monitor retention and risk indicators; develop targeted mitigation strategies in partnership with field leadership.
• Drive retention and relationship strategy meetings, ensuring all outcomes are documented and tracked in Salesforce.

Rebid & Proposal Leadership

• Oversee all aspects of the rebid process, including client engagement, proposal development, presentations, and negotiations.
• Collaborate with cross-functional teams to develop compelling proposals that highlight Whitsons’ value, performance, and community impact.
• Lead and participate in client site visits, board presentations, and consultation sessions.

Community & Strategic Engagement

• Develop and implement strategies that enhance Whitsons’ visibility, reputation, and impact within school communities.
• Represent the organization at district, regional, and industry events.
• Partner with internal teams to align customer engagement initiatives with Whitsons’ mission and strategic objectives.

Leadership & Collaboration

• Work closely with executive and field leadership to ensure alignment of customer experience strategies with business goals.
• Mentor and develop field leaders on relationship management and client communication best practices.
• Foster a culture of excellence and accountability centered on customer-first values.

REQUIRED QUALIFICATIONS AND COMPETENCIES

EDUCATION

• Bachelor’s degree in Food & Nutrition, Business, Food Service Management, or related field required.
• Advanced degree or professional certification in leadership, customer experience, or business preferred.
• ServSafe certification is required.

EXPERIENCE

• Minimum 5 years of progressive experience in food service management or food service sales, with at least 3 years in K–12 nutrition programs.
• Demonstrated success in managing district or regional-level client relationships.
• Proven experience leading proposals, rebids, or contract renewals in a service-based organization.
• Strong financial acumen and the ability to translate data into strategic business actions.

COMPETENCIES

• Exceptional communication, presentation, and negotiation skills.
• Strategic thinker with operational discipline and strong analytical abilities.
• A skilled collaborator able to influence across all levels of the organization.
• High integrity, professionalism, and a commitment to Whitsons’ miss