Director Regional Payer Accounts (TX, OK, AK)
BayerAbout the role
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Director Regional Payer Accounts (TX, OK, AK)
The Director Regional Payer Accounts will lead customer engagement strategies, manage Regional Payer and PBM customer relationships and deliver profitable access, reimbursement, and appropriate policy for Bayer brands:
- The individual will collaborate with Sales Leadership to drive performance of Regional Payers utilizing the DSO (Dynamic Shared Ownership) Model in working in 90-day cycles. The individual will be the strategic lead, developing strategy and managing resources that fosters positive access results, either as part of a Mission Team or routine activity. Coordination with the field, National Account team and FRM teams, is critical, to foster the collaborative engagement with the DSO squads.
- The individual will serve as the Pull-through Lead for their respective geographies and work closely with the AGM (Area General Manager) and selling squads to drives performance, including being part of a Mission initiative.
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Director Regional Payer Accounts (TX, OK, AK) are to:
Execute Customer Strategy and Business Development:
- Deliver and maintain profitable access, advantageous policy, and appropriate reimbursement for Bayer products at Regional customer accounts through commercialization of launch products and life cycle management of portfolio;
- Create innovative strategic business opportunities to drive profitable short and long term customer partnerships;
- Deep insight into customer enterprise, policy, benefit, clinical evaluation, and legislation impact to the customer and the regional market;
- Own Regional Marketing knowledge and implications to how the Regional customers behave and the implication to our Bayer product portfolio;
- Determine strategic direction of customer engagements that would best drive product access with Pharmacy Directors and clinical teams;
- Accountable to drive outcomes and flawless execution of developed plan Ability to navigate deep into the payer/PBM, manage executive engagements, foster customer touch points within Pharmacy, Medical, policy, and reimbursement;
- Drive payer access across regional Payers through alignment of National PBM wins;
- Create and co-lead Mission Teams with customers squads focus on critical access needs as appropriate.
Internal Collaborating, Coordinating and Alignment:
- Leverage a coordinated approach, applying Dynamic Shared Ownership model, to effectively drive surround sound effect to payers, and accelerate performance by serving as consultant on PA process push and pull through;
- Resource Management: effective use of Medical/HEOR, Brand Teams and pull-through Strategy Leads to optimize customer opportunities
- Customer resource through knowledge of Bayer relevant therapeutic areas and market trends that are current, intensive data analytics for category performance, and field level KOL knowledge of product real world use and trending treatment algorithms for best in class account resource;
- Identify and monitor new or evolving market dynamics and impact to customer systems and provide input internally for prioritizing coverage for optimal access.
Performance Management and Resource Alignment:
- As the regional point person for the eco-system, manage strategy across the organization through Coordination and alignment of AGM, MAC’s, FRMs, RAD’s, while working with payer marketing, pull-through strategy, and contracting to remove silos within Bayer to accomplish customer strategy;
- Attract
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