Marketing Consumer Analyst
Stellar VirtualAbout the role
About Us
Our History
Stellar Virtual was founded in 2019 with one school in Texas. We serve parents of K-12 students, unhappy with their current school or need an at-home or flexible learning environment. Today, Stellar Virtual spans across three states, Arizona, Indiana, and Texas, with new states introduced each year.
Our Mission
Empowering Families. Unleashing Potential.
Our Values
At Stellar Virtual, we are guided by five core values. These values are the pillars by which we operate all aspects of our organization.
- Kids First, Always: We make student-centered decisions and always do what's best for our kids.
- Respect: We assume the best of others and treat others the way we want to be treated.
- Create, Communicate, Collaborate: We create together, communicate openly, and work as a team to deliver more than we ever could individually
- Make Your Motion Matter: We work deliberately, efficiently, and with a sense of purpose to achieve great results.
- Go the Extra Mile to Deliver a Stellar Customer Experience: We recognize that every interaction, no matter how small or unrelated it may seem, is an opportunity to build trust and goodwill with our customers.
Our Promise
Empowering families with the choice of a high-quality virtual school with dedicated staff focused on student outcomes and an exceptional customer experience, our programs will enable students to thrive and unleash their full potential.
Position Details
Position Name
Marketing Consumer Analyst
Reporting Manager
Director of Marketing
Position Status
Salary, Exempt
Position Type
Regular, Full-Time (12)
School Year (if applicable)
Not Applicable
Program or School
Stellar Virtual
Equipment Details
Yes (W2)
Overview
As a Marketing Consumer Analyst at Stellar Virtual, you will play a vital role in uncovering insights about
our prospective families and enrolled students. You will gather, analyze, and interpret data to help guide
marketing strategies, campaign messaging, and audience targeting. Your work will influence how we
communicate with parents, improve enrollment performance, and ensure we meet the evolving needs of
students across the country. You will turn complex data into actionable insights, helping Stellar Virtual
make informed, student-centered decisions in a dynamic education landscape.
Essential Duties
Marketing Analytics and Insight Creation
- Serve as “researcher-in-chief” of marketing efforts, creating strategic insights from data and research to improve departmental performance.
- Analyze consumer behavior data, market trends, and lead performance to inform paid media, content, and enrollment strategies.
- Develop audience personas and segmentations using demographic, psychographic, and behavioral data.
- Collaborate with the marketing and enrollment teams to interpret campaign performance, conversion trends, and attribution insights.
- Design and execute surveys, focus groups, and other primary research initiatives to gather parent and student insights.
- Provide data-backed recommendations to improve lead nurturing, campaign targeting, and overall user experience.
- Monitor competitive positioning and benchmark performance across the virtual education landscape.
- Build and maintain reports and dashboards using tools like Google Analytics, Looker Studio, and Excel/Sheets.
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