Marketing Data & Personalization Lead

<h3><span style="font-size: 18pt;"><strong>About the Role:</strong></span></h3> <p><span style="font-size: 14pt;"><span data-contrast="auto"><span style="font-size: 12pt;">We are seeking a highly skilled and experienced Marketing Data &amp; Personalization Lead&nbsp;with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will leverage your leadership and technical skills to drive the MarTech Team in architecting, designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with cross-functional teams and business stakeholders to architect and implement business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementation.</span>&nbsp;</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></span></p> <h3><span style="font-size: 18pt;"><strong>Key Responsibilities:</strong></span></h3> <p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong><span data-contrast="auto">Digital Marketing &amp; Targeting Architecture:</span></strong></span></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><span data-contrast="auto">Design and implement a robust media marketing architecture for new and existing customers, encompassing</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></span></li> <li style="font-size: 12pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-size: 12pt;"><span data-contrast="auto">Targeting &amp; Retargeting: Develop and implement strategies for audience segmentation, targeting, and