CVRM Global Medical Digital Strategy & Innovation Director

Position Summary 

The CVRM (Cardiovascular Renal Metabolic, including Obesity & related conditions) Global Medical Digital Strategy & Innovation Director will play a pivotal role within the new Biopharmaceutical Medical (BPM) Scientific Communications (SciComms) function, responsible for developing and executing a dynamic digital strategy to enhance omnichannel scientific communications capabilities and organizational impact. This role will architect omnichannel solutions, drive digital transformation and the adoption of innovative technologies that empower medical teams and enable scalable, compliant, and high-impact scientific customer engagement. Reporting to the Senior Director, Global Medical Content Strategy, they will collaborate closely with Global and Local Market Medical teams as well as the broader Scientific Communications team to drive strategies and maximize opportunities across the portfolio. 

Key Responsibilities 

Digital Strategy Leadership & Capability Development: 

• Develop, refine, and operationalize Global Medical digital strategies and capabilities that support omnichannel customer engagement, with a specific focus on CVRM Therapy Area goals. 

• Work closely with Medical Affairs teams to identify key areas to focus design and co-create scalable digital solutions that support the transformation of medical evidence and confidence activities. 

• Identify, pilot, implement and champion emerging technologies—including artificial intelligence (AI), automation, and advanced analytics—to drive omnichannel scientific engagement. 

• Drive the adoption of digital-first mindset and the delivery of global capabilities and standards for use by Global TAs and local markets through hands-on training, guidance and tools (e.g. Medical Digital Enablement Playbook) 

• Lead change management initiatives to drive adoption and cultural transformation. 

Omnichannel Scientific Engagement: 

• Serve as CVRM Global Medical point of contact for seamless execution of strategy, including the delivery of digital campaigns/tactics 

• Partner with Global Medical and others in Scientific Communications function to deliver seamless, tailored, and scalable engagement through digital, virtual, social, web, and live platforms. Lead initiatives to ensure scientific communications meet the diverse needs of healthcare professionals, external stakeholders, advocacy groups, and internal teams. 

• Drive medically owned digital channels to ensure they are