Product Marketing Manager: µCeramIQ™

Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications. With design, sales and manufacturing locations in over 30 countries, Mini-Circuits’ products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft; automotive systems, medical systems, and industrial test equipment.

Mini-Circuits’ sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive website.    

The Product Marketing Manager (PMM) is responsible for the technical product marketing of Mini-Circuits’ µCeramIQ™ Business Unit (BU) portfolio. This position involves marketing existing & new products to drive awareness for transactional business, capturing sales synergies across applications, markets, regions, product lines, and marketing/managing product promotions/marcom plans and all go-to-market plans for products to achieve revenue forecasts. In addition, it includes creating and managing business and product solution strategies to deliver revenue growth, market share expansion, and diversification. The role’s key responsibilities include: advocate for customers and support them by making sure the product and service offerings always add value; support on-site customer visits to capture customer needs and offer valuable solutions based on their feedback; serve as a subject matter expert on Mini-Circuits’ µCeramIQ™ technologies and products; define and execute marketing plans for the portfolio of products to drive revenue growth; define, communicate, and validate with key customers the BU’s product and technology roadmaps; create and maintain Mini-Circuits' µCeramIQ™ 3-5 years product and technology roadmaps and its product line strategy; develop the BU’s revenue forecasts and drive the sales organization to achieve the same while enabling them through training, collateral and new product introductions.

Salary Range: $155,000 - $175,000 per year

• Develop, manage, and drive the opportunity pipeline for the µCeramIQ™ BU new business growth.
• Work with the Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers. This includes but is not limited to presentations, such as sparklers, datasheets, and other technical collateral to support go-to-market strategies.
• Execute marketing programs in collaboration with the Marketing Communications team.
• Drive definition/specifications and business case for new products proposed on the product roadman including product positioning, product price/volume/ramp and guide these products through the Product Generation Process (PGP).
• Drive development of new products and launch to end customers including product datasheets and other marketing promotional literature/web content.
• Work with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements for new product development with prioritized features, creating customer-driven product roadmaps.
• Maintain a SWOT analysis of the µCeramIQ™ product offerings. 
• Conduct competitive analyses, including evaluation of specifications, pricing, product performance, customer support, lead times, standards and certifications, and customer experience.
  • Compile and analyze competitor’s and supplier’s pricing and costing curves. 
• Conduct in-depth market research to produce reports on trends, emerging technologies, and advancements in industry and academia.
  • Compile and maintain a library of system-level block diagrams for strategic investment markets and applications.
  • Study and report on current events impacting industry-related activities.
• Design and maintain 3 to 5-year product and technology roadmaps aligned with market needs and business objectives.
• Support sales and business development activities by providing technical inputs and solutions tailored to customer requirements.
• Conduct product pricing.
• Identify and manage strategic partnership opportunities with customers, suppliers, academic institutions, and other internal g