Senior Product Manager, HCP Non-Personal Promotion (NPP) Marketing (Hybrid)

The Senior Product Manager, HCP Non-Personal Promotion (NPP) Marketing is responsible for developing and executing non-personal promotional (NPP) strategies for Rexulti in Agitation Associated with Dementia (AAD) or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD). This role focuses on digital engagement, media strategy, and omnichannel execution to enhance HCP awareness, education, and adoption.

This individual will collaborate cross-functionally with sales, medical affairs, market access, digital, and commercial operations to ensure HCP marketing efforts are data-driven, integrated, and optimized for maximum impact. You will report to the Associate Director, Consumer Marketing.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy.

Job Description:

• NPP Strategy & Digital Execution: Develop and execute omnichannel NPP campaigns, including email, social, programmatic media, and CRM initiatives.

• HCP Targeting & Content Optimization: Align messaging and content strategy to enhance engagement with key HCP audiences.

• Market Access Pull Through: Support incorporation of market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts.

• Omnichannel Integration: Work with digital and omnichannel teams to ensure NPP efforts are integrated into broader brand marketing. Develop personalized content and orchestrate digital customer engagement plans.

• Performance Measurement & Optimization: Track key performance indicators (KPIs) to evaluate campaign effectiveness and refine future strategies.

• Cross-Functional Collaboration: Partner with field marketing, analytics, and sales teams to optimize HCP engagement.

• Agency & Vendor Management: Manage external agencies and media vendors to ensure effective execution and alignment with brand strategy.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or a related field

• 4+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or digital promotion

Preferred Knowledge, Skills, and Abilities:

• MBA

• Experience in CNS, psychiatry, or related therapeutic areas

• Proven ability to develop and execute NPP and omnichannel marketing strategies, including email, programmatic advertising, and digital engagement

• Strong analytical skills, with experience leveraging data and insights to refine marketing execution

• Excellent collaboration and communication skills, with experience working in cross-functional teams

• Vendor and agency management experience, ensuring timely and high-quality execution of marketing programs

• Ability to work in a matrixed environment, managing multiple priorities and aligning stakeholders

• Ability to track and manage budgets

Our Benefits:

• Comprehensive medical, dental, vision and prescription drug coverage

• Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance

• Tuition reimbursement

• 401(k) match

• PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Minimum $146,955.00 - Maximum $210,100.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the w