Senior Marketing Communications Specialist, Patient & Referrer

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the Role:

 

Boston Scientific is seeking a Senior Marketing Communications Specialist, Patient & Referrer, who is excited to build a new direct to patient and direct to referrer capabilities through innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate prospective patients and referring providers for the Electrophysiology (EP) franchise. 

The Senior Marketing Communications Specialist, Patient & Referrer, will plan, develop, and execute patient and referring provider-facing content and integrated communications plans that drive EP marketing objectives.  They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption.  This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor leader who can think strategically, while also rolling up their sleeves to drive superb execution.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other levers within an omnichannel marketing program.

This opportunity is a hybrid work opportunity for candidates commutable to our Maple Grove, MN and Arden Hills, MN office locations.

 

Your responsibilities will include:

 

• Lead the development and execution of content and communications plans that support the EP franchise, including the use of appropriate channels, messages, and tactics to patient and referring provider audiences. 
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals. 
• Lead development of message maps, define brand strategies and create compelling content and assets. Partner with and manage vendors and agencies to ensure that initiatives meet objectives.  Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance.  Translate into new opportunities across communication channels via in-market performance insights. 
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific an