Channel Marketing Specialist, Canada

Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

We are seeking a dynamic Channel Marketing Specialist to join our team and drive our marketing efforts across Canadian channels. The Channel Marketing Specialist role is a senior individual contributor position responsible for owning the strategy and execution of Canadian marketing within a clearly defined market scope. Channel Marketing Specialist will operate with a high degree of independence and accountability reporting to Manager, North America Channel Marketing.   

The Marketing Specialist is expected to set direction for the Canadian market, translate regional and global priorities into locally relevant strategies, and drive execution across multiple marketing disciplines. This role requires strong judgment, cross-functional influence, and the ability to manage complex initiatives with limited oversight. 

Essential Duties and Responsibilities: 

• Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams 

• Develop market-level strategy and plans aligned to regional and global business objectives 

• Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations 

• Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events) 

• Maximize ROI on marketing development funds (MDF) against IMP goals   

• Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market 

• Manage multiple concurrent initiatives, balancing strategic priorities with operational execution 

• Define KPIs and success metrics for Canadian marketing initiatives 

• Analyze performance data, identify trends, and apply insights to optimize plans 

• Provide market conditions updates, best practices, suggestions, and ideas to leadership   

Qualifications

Required:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree in Marketing preferred
• 6-8+ years of experience in channel marketing or related field, preferably in the technology industry
• Strong understanding of the Canadian market - retail, etail, and distribution channels
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels
• Experience supporting product launches or integrated go-to-market initiatives 
• Strong analytical and strategic thinking capabilities
• Fluency in English and French required
• Experience working within a global or regional marketing organization 
• Proven track record of developing successful channel marketing programs
• Ability to travel within Canada and USA as needed for partner meetings and events

Additional Information

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disabil