Senior Partner Marketing Manager (Microsoft)

Job Description:

As a Sr. Partner Marketing Manager (Microsoft), you will be responsible for developing and executing marketing strategies that promote Vertex solutions built on Microsoft technologies. You’ll collaborate closely with internal teams and Microsoft stakeholders to enhance brand visibility in the Microsoft ecosystem, drive opportunity creation, and strengthen the partnership. Success for this role is measured by revenue growth of our Microsoft products and products available on Azure Marketplace, indirect revenue directly from Microsoft, and execution of forward-thinking partner marketing tactics and strategies that influence pipeline.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• Serve as the primary marketing contact between Vertex and Microsoft.
• Collaborate with Partner Managers, Indirect Sales, and Marketing to ensure that the voices of Microsoft customer and partner personas are represented effectively in messaging development.
• Develop enablement materials to ensure Microsoft employees and channel partners understand the value our partnership and that our brand, products, and competitive advantage are delivered consistently and effectively.
• Design and execute programs to drive Vertex revenue via Azure Marketplace 
• Promote partner content to engage Microsoft and its partners through scalable vehicles.
• Generate awareness among Microsoft and its partners about the benefits of using Vertex technology to support indirect tax obligations.
• Identify and lead co-marketing demand opportunities with Microsoft.
• Define, build, and execute lead-generating marketing initiatives that grow pipeline in collaboration with Microsoft, channel partners, and Vertex’s Indirect Sales teams.
• Manage projects across a matrixed environment with Partner Marketing, Solutions Marketing, Demand Generation, Digital Marketing, and Indirect Sales to drive business results.
• Analyze and report on marketing performance data, and deliver data-driven insights to improve partner marketing efforts.
• Champion our partnership with Microsoft cross-functionally to help grow our Microsoft business. 
• Support department leadership and assist in other marketing-related activities as needed.
• Maintain knowledge of industry trends by regularly monitoring relevant publications.
• Travel for events and other partner efforts will be required (approximately 15% of the time).

SUPERVISORY RESPONSIBILITIES:

• N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong knowledge of:
  • Marketing to and with Microsoft 
  • Azure Marketplace
  • Cloud-based ERP’s, financial systems supporting indirect tax compliance, and/or enterprise data management
  • Partner marketing, enablement, and programs
• Highly motivated, self-starter with exceptional organizational skills.
• Process-oriented thinking and a knack for being detail-oriented.
• Proven ability to manage multiple projects and workstreams and prioritize activities.
• Partner-focused, with a strong interest in speaking with partners regularly.
• Excellent written and verbal communication skills.
• Strong presentation skills with audiences of various size and make-up.
• Ability to learn and understand core product functionality, target personas, and market trends.
• Metric-oriented with the ability to define, refine and report on KPI’s.
• Relentless optimism and strong work ethic.

EDUCATION AND TRAINING:

• Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience
• Eight (8) plus years of marketing experience in one or more of the following areas:
  • Co-marketing experience with Microsoft
  • Enterprise Software-as-a-Service (SaaS) marketing

• Demonstrated hands-on experience with:
  • CRM tech stack (preferable salesforce.com)
  • Live marketing activities (e.g., live webcasts, tradeshows, lunch & learns, etc.)
  • Management of partner relationships
• Or equivalent combination of education and/or experience

Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands