Category Brand Manager

About Body Art Alliance (BAA)

The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools and products to better serve our artist. From the first truly wireless tattoo machine, to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of many.” We are dreamers, artists, creatives, innovators and pioneers, driven to propel the body art community across the world.

We’re here to elevate, empower and take our industry to the next level. Our family of brands will continue to create and oversee our innovative product lines. While we are better united, our brands will always have that special touch that makes them unique. Our new partnership will allow us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve.

The Body Art Alliance welcomes you home! Discover all that we offer and join our winning team.

About the Role: Category Manager

BAA is on the hunt for a strategic, data-driven Category Manager to lead the success of key product categories within our innovative and growing portfolio. In this high-impact role, you'll combine market insight with cross-functional collaboration to shape category strategies, optimize product offerings, and deliver measurable business results.

What You’ll Do

Category Strategy & Execution

• Develop and implement category-specific strategies that align with our growth and profitability goals.
• Drive decision-making rooted in customer needs, data insights, and brand vision.

Market & Consumer Insights

• Conduct regular research and market analysis to identify trends, opportunities, and threats.
• Leverage customer insights to enhance category direction and brand positioning.

Product Portfolio Management

• Manage the full product lifecycle—from concept to end-of-life.
• Optimize pricing, SKU performance, and launches to drive growth.

Vendor & Supplier Relations

• Build strong relationships with vendors, negotiate contracts and terms, and ensure quality and value alignment.
• Partner with key brands to develop compelling marketing programs across BAA’s House of Brands.

Sales, Profitability & Inventory

• Monitor category performance against sales and margin goals.
• Collaborate with inventory and supply chain teams to balance stock levels and seasonal demand.

Cross-Functional Leadership

• Work closely with Marketing, Merchandising, Finance, and Ops to execute category plans.
• Align promotional and go-to-market strategies with broader business goals.

Performance Reporting

• Deliver regular reports and insights to senior leadership to inform strategic direction.

What You Bring

• Bachelor’s degree in Business, Marketing, or a related field; MBA a plus.
• 3–5+ years in category management, merchandising, or a related field.
• Strong analytical chops and experience with tools like Excel, Power BI, or Tableau.
• Proven track record of managing multiple priorities in a fast-paced environment.
• Excellent communication, presentation, and negotiation skills.
• Experience with vendor management and e-commerce or wholesale environments is highly preferred.

Why Join BAA?

• Work with the most respected brands in body art globally