(Senior) Performance Marketing Manager (m/f/d)

<p><span>DocMorris stands for customer-centred, innovative services and a wide range of digital healthcare products. These range from quickly making appointments to see a doctor online on the TeleClinic telemedicine platform to pharmaceutical advice and the supply of prescription and over-the-counter medicines and healthcare products from Germany's best-known online pharmacy. In addition, there is the marketplace with a broad complementary range of remedies and aids as well as products from the areas of nutrition, beauty and family. DocMorris thus provides its customers with easy access to comprehensive healthcare services in one place with just one click. In the Germany segment, the Swiss company DocMorris AG generated external sales of CHF 1,022 million in 2024 with more than 10 million active customers.</span></p><p></p><p></p><p><b>Scope of responsibilities</b> </p><ul><li>Owning and improving the performance of our paid digital marketing <span>channels (Search,</span> Display, SoMe, Native, Youtube)</li><li>Planning, developing, implementing and assessing DocMorris' eRx growth <span>strategies  </span></li><li>Overseeing and driving the process of ideation, production, testing, and analysis of performance levers (Creatives, landing pages, forms, etc)  </li><li>Collaborate with cross-functional teams to bring strategic initiatives forward (OKRs)  </li></ul><p></p><p><b>Requirements / Skillset</b> </p><ul><li>Demonstrable experience in growth or performance marketing for an App-based B2C company</li><li>Demonstrable experience in optimizing and scaling digital push channels &amp; Search</li><li>Solid experience with driving an optimisation process based on continuous testing </li><li>Proficiency in marketing automation platforms and <span>technologies  </span></li><li>Demonstrated ability to gather, analyze data and extract actionable insights  </li><li>Solid understanding of lead generation and user acquisition <span>strategies  </span></li><li>Solid understanding of tracking technologies (MMP, S2S) and ability to troubleshoot your tracking setup </li><li>Strong knowledge of analytical tools (Google Analytics, Google Firebase, GTM, Exacttag, Adjust/Appsflyer, etc.) </li><li>Strong written and verbal communication skills in English and German </li><li>Self driven, hands-on attitude. Ability to demonstrate ownership and work autonomously in a fast-paced, results-driven environment </li><li>Previous experience in healthcare a big plus  </li></ul><p></p><p></p><p><b>Work and live at DocMorris</b></p><p></p><p>At DocMorris we have created an environment that focuses on teamwork. Our employees combine passion and fun at work with drive, initiative and entrepreneurial spirit. This is how we achieve outstanding results together.</p><p></p><p>We want to create the healthiest possible working environment in which all employees feel comfortable and can develop their skills. We offer a variety of initiatives to enable a work-life balance, including flexible working hours, part-time work and the option of remote working. Our benefits include company retirement plans, disability insurance, travel reimbursement, discounted employee stock, and more.</p><p></p><p>Join our team and actively contribute your ideas and skills to our mission to rethink health. Whether you are a pharmacist, IT expert or entrepreneur, creative idea generator or structured, logical thinker, manager or trainee - at DocMorris, every individual can make the difference.</p>