Regional Marketing Manager I/II - Chronic Migraine/Spasticity & Movement Disorders

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Candidates will be hired at a level commensurate with their experience; this role will be filled at either grade 18 or grade 19.

The Regional Marketing Manager (RMM) is a key member of the Marketing Team. This role is field-based and will serve as field liaison to home office-based Marketing leads and primary contact for HCPs and field sales within an assigned geographical region. The RMM will be responsible for supporting thought leader injector training and development, engaging with External Experts (EEs) to gather business insights to support strategic brand planning, and driving Peer-to-Peer education. The RMM will be responsible for strategizing and collaborating with Region Directors and Director of National Accounts (DNA) team on engaging with Headache Centers and Academic Medical Centers. Additionally, the RMM will identify and support customer training and education opportunities based on Area needs.

This role covers Wisconsin, Illinois, Northern Texas, Michigan, Kentucky, Oklahoma, Indiana, Missouri, Nebraska, Iowa, and Minnesota.

Key Responsibilities:

Thought Leader Engagement and Development

• Develop region customer engagement plan that supports best-in-class injector training and education and ensuring optimal patient experience with clinical outcomes.
• Manage and support Speaker Bureau within assigned area.
• Engage with regional/local EEs, emerging leaders, and state/local society leadership within assigned region to gather insights for key business questions that support marketing strategy, resource optimization, and tactic development to drive brand performance

Peer-to-Peer Support

• Identify and recruit faculty and attendees for national program launches and speaker training
• Consult with HCPs on peer-to-peer content development
• Provide training on HCP led educational and injector training content updates
• Uncover region speaker programming opportunities based on local market dynamics
• Provide guidance on speaker selection and content to align speaker to audience
• Collaborate with portfolio Marketing Teams on Neuroscience External Expert Engagements

 Regional Conference Engagement

• Lead and/or co-lead congress planning and EE engagements within assigned region
• Identify key EEs for conference product theaters and other injector training opportunities at meetings and events
• Coordinate execution of all conference elements across appropriate internal stakeholders and agency support

Market Insights Analysis

• Marketing lead for field competitive insights for the assigned region to help inform strategy and brand planning execution
• Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation
• Responsible for understanding a specific geographical region’s market drivers, competitive landscape, and provider dynamics

Scope and Key Skills:

• Must be able to manage effective written and oral communications with EEs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders.
• Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plans
• Maintains a working knowledge of industry information sources
• Strong collaboration and team orientation, with experience accomplishing results while influencing without authority
• Effectively support tracking and management of the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget.
• Consistently manage multiple projects to deliver high-quality work in a timely fashion
• Always mindful of and adheres