Senior Communications Specialist
Love's Travel StopsAbout the role
Req ID: 446179
Benefits:* Fuel Your Growth with Love's - company funded tuition assistance program * Paid Time Off * Flexible Scheduling * 401(k) – 100% Match up to 5% * Medical/Dental/Vision Insurance after 30 days * Competitive Pay * Career Development * Hiring Immediately
As a family-owned business, Love’s has been committed to providing Clean Places, Friendly Faces for 60 years. Love’s corporate communications team is focused on connecting with team members companywide to bring Love’s core values to life, communicate about products, initiatives and events and elevate the employee experience.
We are looking for a senior communications specialist who will develop and implement communications strategies and tactics to inform, align and engage team members and customers about Love’s culture, products and services. In this role, you must be a strategist, a business relations partner and strong writer, editor and videographer.
As a strategist, you will brainstorm, plan and execute communication plans in support of key company goals and objectives. Your time management, organizational and project management skills will allow you to work successfully to reach shared outcomes within a multi-functional organization. As a people-person, you have a passion for cultivating and nurturing relationships with business partners and senior leaders. Your interpersonal skills allow you to adapt and flex to different personalities and ways of working to get the job done with excellence. As a writer, editor and videographer, you’re experienced in creating rich storytelling and media, identifying and catering to specific audiences and producing high-quality work that keeps key messaging relevant and clear. Photography and video experience will further help you communicate in this role with customers and employees.
SPECIFIC RESPONSIBILITIES:
This senior communications specialist role focuses on business segments within Love’s to positively amplify initiatives, drive customer traffic, influence culture and help retain talent. This means that you will work directly alongside other store support teams on the following:
- Supporting retail locations by overseeing construction and real estate communications, which includes travel stop openings and Love’s strategic remodel initiative.
- Amplifying services and solutions, including Gemini Motor Transport, RVs and other income initiatives.
- Keeping team members in the loop across the enterprise about events, safety and risk and IT. Examples of events include Love’s annual holiday events, including a Christmas Luncheon and manager event and corporate employee appreciation events.
- Sharing Love’s story internally and externally by spotlighting the culture and team members who exemplify Love’s core values.
You will primarily focus on two sets of audiences – team members companywide and customers we love to serve that need important information to participate in and support initiatives and programs. In this role, you must work to understand the unique perspective of the target audience, which includes their wants, needs and priorities to improve how they interact with the company and one another.
If you have experience communicating about retail operations, products and services, events and sharing stories about recognition and culture – this is the perfect opportunity for you!
ESSENTIAL DUTIES
- Develop and publish a wide variety of communications, including emails, newsletters, social posts, press releases, videos, reports, etc.
- Develop strategic communications plans and execute tactics; ensure results reporting and analytics are considered.
- Create content and support Love’s communication channels.
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