Associate Manager, Omni Channel Customer Marketing
SC JohnsonAbout the role
SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 96,348.00 USD - 126,456.75 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.ABOUT THE ROLE
The Associate OmniChannel Marketing Manager is a key role responsible for assisting in the development and execution of integrated marketing strategies/plans that drive sales and grow market share for our Home Cleaning products within critical customers and classes of trade. For their assigned customer/class of trade, this individual will serve as the primary Omni marketing liaison between our internal teams (brand, sales, product development) to ensure seamless execution of marketing programs across both in-store and online channels. The Associate Omni Channel Marketing Manager will possess a foundational understanding of the retail landscape and a proven track record of contributing to and executing successful, integrated omnichannel marketing campaigns that deliver measurable results. This role requires a collaborative thinker with good communication, organizational, and analytical skills.
KEY RESPONSIBILITIES
Support OmniChannel Marketing Strategies:
- Assist in creating & executing successful omni marketing plans, aligned with brand/sales goals & objectives.
- Support in understanding retailer-specific goals, promotions, and customer/shopper insights.
- Contribute to leveraging shopper marketing opportunities (i.e., in-store, online/retail media, social, email).
- Support the management of Omni Marketing budgets for optimal ROI/ROO (Return On Objective).
- Assist in analyzing market trends & competitor activity to identify growth opportunities.
- Support the activation of portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance.
Support In-Store Marketing Management:
- Assist in the development & execution of unique, bold and impactful in-store marketing programs.
- Support Omni creative briefing inputs.
- Collaborate with sales teams for integrated and flawless in-store execution.
- Assist in analyzing in-store performance (along with other 360 programs) to optimize future programs.
Support Online Marketing Management:
- Assist in the development & execution of online marketing campaigns.
- Support the creation of content matrix for asset adoption.
- Contribute to PDP brief writing for NPDs.
- Support the management of the Digital Shelf.
- Stay current on e-commerce, digital trends & best practices.
Collaboration & Communication:
- Provide support for Sales and Distribution and Trade and Merchandising from an Omni/Shopper perspective.
- Provide Shopper Insights to brief customer/channel specific retail needs in Media 2 Cart planning.
- Serve as resource on Shopper/Retailer insights for Omni Strategy Manager in Packet (Sell-In Story) development & refresh.
- Collaborate with internal teams seeking and representing the voice of the Shopper (Brand, Sales, CIBA, finance, Supply) for aligned/integrated execution.
- Support the management and fostering of strong relationships with external agencies and partners (e.g., creative, media, retail media agencies) to drive campaign execution and innovation.
- Assist in communicating Omni Marketing plans, results, & insights to internal/external stakeholders.
- Assist in managing, tracking and optimizing Omni Marketing Budgets.
- Support preparation for and attend Line Reviews and T2T support.
Performance Analysis & Reporting:
- Assist in tracking & analyzing campaign performance; contribute to regular reports & insights.
- Help identify area
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