Sales Development Representative (SDR) – Lead Generation & Sales Support

Wheel the World is a social startup on a mission to make the world accessible. By building a cutting-edge model of accessibility data—extracted, organized, and displayed on www.wheeltheworld.com—we enable people with disabilities to find and book accessible travel experiences, including hotels, tours, and activities, through an expert and comprehensive Accessibility Verified Program, which considers precise accessibility information, destination training and data management in the world’s most incredible destinations.

We are an international team, passionate about accessibility, and we truly love what we do. We believe in humility, friendship, and collaboration, and we are in constant pursuit of creativity and innovation.

About the Role

Reporting to: VP of Sales & Business Development (and works closely with the existing Sales team)
Location: Remote/hybrid

Purpose of the role

This SDR role is responsible for generating and qualifying new leads and opportunities in the destination marketing and travel-tech space, supporting the VP and existing sales executives. They will focus on prospecting via LinkedIn, email sequences, AI-enabled outreach, screening and prioritizing opportunities, preparing presentations and documentation, and enabling the closers to focus on deal-closing.

Key responsibilities

• Work closely with the VP of Sales & BD and existing sales team to understand target markets, ideal customer profiles (ICPs), destination/DMO personas, partner types.
  
  

• Research and build lists of target prospects (destinations/DMOs, regional tourism boards, Hospitality businesses) using LinkedIn, industry databases, travel/tech event attendee lists, trade associations.
  
  

• Create and execute outbound outreach campaigns (LinkedIn messages, cold email sequences, AI-enabled personalization) to initiate contact with target prospects.
  
  

• Screen and qualify inbound and outbound leads: assess fit, interest level, budget/timing, decision-maker identification, map out stakeholder landscape.
  
  

• Schedule qualified meetings/demos for the sales team, ensure smooth hand-off with detailed brief and background intelligence.
  
  

• Support creation of presentations, decks, one-pagers, case-studies, proposals, and other sales documentation tailored to prospects in the DMO/travel sector.
  
  

• Maintain CRM (e.g., Salesforce or other) with accurate, up-to-date records of outreach, prospect status, next steps, pipeline metrics; produce regular reports and dashboards on outreach performance.
  
  

• Collaborate with marketing team to align messaging, campaigns, and feedback from outreach into marketing/lead-gen strategy.
  
  

• Stay informed about travel-industry/DMO trends, accessible tourism developments, and competitor activities to refine outreach messaging and segmentation.
  
  

• Contribute ideas to improve outreach sequences, tools, workflows, and overall sales-development process.

Candidate Profile / Qualifications

• 1-3 years of experience in sales development / outbound prospecting / business-development support roles; experience in travel/tech or B2B SaaS is a plus.
  
  

• Highly organized, self-motivated, good at managing many outreach touches, tracking metrics, executing campaigns.
  
  

• Excellent written and verbal communication skills, including capability to tailor messaging to senior stakeholders in DMOs, tourism boards, travel ecosystem.
  
  

• Comfortable using LinkedIn, cold email tools, sequencing tools, CRM, and basic use of AI-tools in outreach.
  
  

• Analytical mindset, able to track metrics (e.g., response rate, meeting booking rate, pipeline conversion) and constantly optimise.
  
  

• Ability to build clear and compelling sales support materials (presentations, one-pagers, proposals) with attention to detail.
  
  

• Pleasant, professional demeanor, able to interact with senior executives indirectly (via setting up meetings) and internal teams.
  
  

• Int