Senior Strategist, TVAD

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Strategist - TV, Video, Audio, & Display you will: 

• Campaign Management: Manage all aspects of the client’s campaign, including media planning and execution, strategic optimization, and budget assessment. Ensure campaigns are executed effectively, meeting client goals and maximizing ROI.

• Performance Tracking & Optimization: Analyze video, audio, and display advertising data to identify trends, communicate insights to clients, and recommend optimizations to enhance campaign performance.

• Data Analysis & Reporting: Analyze the impact of video, audio, and display campaigns on client businesses, understanding their interplay with other marketing channels.

• Collaboration: Work cross-functionally with strategists managing other campaign channels, investment leads, and other client partners in service of a holistic, full-funnel investment strategy

• Client Communication: Establish strong client relationships, lead client meetings, and deliver impactful presentations across various platforms (phone, web, in-person).

• Media Landscape Knowledge: Master management of scaled advertising campaigns on streaming TV, online video, linear TV, digital audio, and display. Speak knowledgeably with clients regarding macro trends in the media landscape and provide advice for long-term, sustainable campaign success in a changing media environment.

• Strategic Planning: Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools to formulate actionable recommendations. Advocate for Tinuiti’s recommendation with client team leadership.

Professional Qualifications: 

• 5-7 years of experience in video, audio, or display advertising roles with a proven track record of executing successful campaigns OR 5-7 years of experience in finance, consulting, or like industries.

• MBA is a plus

• Experience with SQL

• Youtube experience is a plus

• Familiarity with principles of marketing data analysis, including A/B testing, incrementality, statistical significance

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Suite

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

The hiring salary range for this role is $120,000 - $130,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S