Commercial Partnership Solutions Lifestyle Media Manager, NA Business Marketing

We are creative connectors who work to drive healthy and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.



The Partnerships Solutions Media Manager is a client-facing role responsible for working closely with the sales verticals, content solutions, industry strategy, and marketing to conceptualize and sell industry tentpoles, cultural pulses, and truly TikTok activations. This person is a highly collaborative independent contributor & thought partner adept at developing new monetization opportunities that live at the intersection of TikTok's vibrant creator community, our product solutions, and advertiser goals. This individual brings a depth of business understanding, media planning/buying expertise, and in-depth awareness of the advertising and content ecosystems. They take a hands-on approach to building bespoke sellable opportunities while also breaking down silos, managing multiple stakeholders across the organization, implementing new processes, and securing internal and external buy-in to ultimately help accelerate the growth of TikTok for Business solutions.



Responsibilities

- Create first-of-its kind opportunities to bring to brands for branded programming.

- Amplify TikTok's mission of inspiring creativity and joy through the creation of a varied slate of TikTok ownable monetization opportunities that pay off the business objectives of and drive results for our advertiser partners

- Partner with clients to understand their business objectives to inform future monetization opportunities and to educate the market about editorial/content opportunities and thereby accelerating the overall growth of TikTok Business solutions.

- Generate revenue with these opportunities/sponsorship packages

- Forge partnerships across the user and B2B sides of TikTok, including Sales Operations, Product, Shops, Creator Solutions, Content Programming, Music, Brand Marketing, Business Marketing, and Sales to unlock the most strategic, innovative content solutions for TikTok advertisers.

- Represent the team in client meetings as a credible, collaborative partner who builds trust through clear communication, strategic thinking, and a deep understanding of platform culture.

- Support the development and packaging of key lifestyle tentpole moments on TikTok including Beauty, Fashion, Halloween, and Heritage Months ensuring programs are both culturally relevant and brand-ready.

- Help surface new ideas and whitespace opportunities that drive monetization and cultural impact across lifestyle categories like beauty, fashion, wellness, and retail.