Market Leader

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Our Market Leaders are strategic seasoned retail professionals and naturally charismatic leaders.  In this role, you will be responsible for leading the overall performance and outbound marketing efforts of the local market.  The Market Leader has management and oversight for the Lucid studio in a retail environment.  

You will be challenged to lead your team through training, coaching, motivating, goal setting and market performance. You will be tasked with creating marketing and event opportunities in your local market that will maximize Lucid’s brand exposure and create more Lucid owners.

You will be measured and rewarded by your ability to achieve targets and accountable for overall market operations, increasing brand awareness, driving optimal team performance, team development, and maintaining store operations. To succeed at Lucid, you must be results driven, action oriented, and hard working. You have a passion for and the ability to create exceptional customer experiences. 

BUSINESS HEALTH

• Demonstrates a business owner mindset with the ability to analyze performance reports and identify business trends, and market opportunities and develops a plan to capitalize on
• Stays abreast of micro and macro market developments such as grass root marketing opportunities and wider economic conditions that will influence your local market or region.
• Develop marketing strategies in order to meet or exceed targets such as identify local marketing and event opportunities to increase ownership
• Drive for excellence in all areas of business focused on reaching expectations for respective location
• Can identify technical, operational, and organizational roadblocks and provide proposed solutions.
• Generate and analyze reports on sales, expenses and other KPIs

MARKET DEMAND GENERATION

• Ownership of aligned market and growing Lucid’s market share and oversees the deployment of retail marketing plan
• Identify, plan and execute compelling and efficient marketing plans aimed at generating increased awareness and traffic in local market or region
• Develop, support, and evolve Lucid’s brand awareness and image at the retail level in order to drive quality traffic and awareness to our studios.
• Manages marketing and event budget and is responsible for vendor management, local spending and KPIs

CUSTOMER EXPERIENCE

• Responsible for how the customer will experience and interpret the Lucid brand through marketing and branding efforts.
• Ensure every customer touchpoint creates customer advocacy
• Manage escalations quickly and effectively

EMPLOYEE ENGAGEMENT 

• Inspirational and motivational leader, possess a strong operational skillset and is dedicated to providing exceptional customer experiences through the lens of efficiency.
• Career pathing: Define team and individual goals and implement employee development programs
• Studio Talent: Identify high potential talent through hiring process and effectively identify and develop succession plan for current and future talent needs of the business
• Resolve all people and safety issues in a timely and effective manner, collaborating with Human Resources and appropriate teams effectively
• Assist with daily operations as needed

Qualifications:

• Bachelor’s degree or equivalent experience
• 8+ years of team management experience with proven track record to meet or exceed goals
• Proven experience elevating a brand through marketing and event efforts with measurable, quantitative results
• Experience leading management and driving results through others
• Experience in a start-up or new product launch environment in an ambiguous retail environment
• Ability to prioritize multiple pr