Partner Marketing Specialist

About Us

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo. 

Eagle Eye Networks is a dynamic, fast-moving company. We value the benefits of face-to-face collaboration, and we believe it is more enjoyable and productive. The synergy of in-office interaction is critical to our culture and your presence is essential for Eagle Eye Networks’ success. Learn more at een.com.

Summary:

Eagle Eye Networks is seeking a Partner Marketing Specialist to lead partner marketing efforts across North America. The key responsibilities include creating and executing marketing programs aimed at growing both new and existing partners. The role requires collaboration with sales teams to improve partner engagement, loyalty, and revenue through joint marketing initiatives. The role will also work closely with select partners to enhance engagement and partner experiences, while evaluating marketing performance to provide actionable recommendations. Compensation includes a base salary plus variable pay based on achieving partner revenue growth goals in line with sales targets. This position is based in our Austin, TX office reporting to the Director of Global Marketing.

Responsibilities Include:

• Develop and execute comprehensive partner marketing strategies that support business objectives and drive growth.
• Manage project registrations and ensure timely follow-up with partners to maximize lead conversion rates and revenue generation.
• Coordinate and implement co-op marketing programs, ensuring compliance with brand standards while driving partner engagement and participation.
• Organize and host webinars focusing on product education, updates, and partner success stories to increase partner knowledge and usage of Eagle Eye Networks solutions.
• Drive adoption of the partner program benefits including partner portal adoption, co-op opportunities, vehicle wraps, cloud call campaigns, joint marketing campaigns, and more to increase loyalty of partners.
• Collaborate cross functionally with sales, product, marketing, and customer success to ensure the program benefits, communication tactics, and content align with the organization’s priorities each quarter.
• Analyze and report on the performance of marketing programs and initiatives, making data-driven decisions to optimize future campaigns.
• Collaborate cross functionally with the Tech Partner Program Manager, product, and marketing stakeholders to plan and launch new tech partner integrations.  
• Plan and monitor the partner marketing budget to ensure we’re forecasting and managing expenses accordingly. 
• Continuously assess the effectiveness of partner communications and programs through metrics and feedback, making data-driven improvements as needed.
• Consult with the product team on recommendations for improvements to drive engagement with new features within the business portal.
• Consult with the demand generation team on partner recruiting strategy as needed.
• Consult with the onboarding team to refine the partner onboarding process as needed.
• Consult with the sales & enablement and training team to drive partner certifications as needed. 
• Other duties and responsibilities as needed to support the entire marketing team in daily tasks and execution of any other marketing activities and programs.

Desired Skills & Experience:

• Minimum of 5-8 years of experience managing marketing programs or channel programs, preferably in the technology industry.
• Excellent verbal, written and presentation skills.
• Ability to lead within a fast-paced, high-growth work environment.
• Ability to prioritize initiatives based on the evolving needs of the company, making strategic recommendations to leadership.
• Strong ability to build consensus across cross-functional teams with a focus on data and metrics-driven decision making when possible.
• A problem-solver with a proven track record of creativity and innovation.
• SaaS sales experience is a plus.
• Bachelor’s degree required.

Key Performance Indicators (KPIs):

• Partner Engagement Rate: Measure the level of engagement from partners with the marketing program benefits (business portal, co-op, vehicle wraps, cloud call campaigns, etc.), tracked through metrics such as lead