Senior Product Manager, Shoptab User Growth - TikTok Shop - Seattle/San Jose

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product manager to join our US TikTok Shopping Center User Growth Team. As a UG PM, you will be responsible for the roadmap planning of the growth framework of TikTok Shopping Center, as well as the design and execution of TikTok Shopping Center's growth strategies, leverage on the abundant data, prior experience of the whole global TikTok Shop user growth team, and your understanding of the US market

Responsibilities:
- Work for the user growth of TikTok Shop’s Shopping Center Business (E-commerce business) in the US. Design and execute growth strategies/features based on US peculiarities; launch experiments based on localized promotion and incentives, then gradually optimize its ROI performance;
- Incentive design, including coupons and direct product subsidies, to improve key metrics, including the number of new customers, CVR, targeting user cohorts' conversion rate, repurchase rate, average order value, etc.
- Work cross-functionally with Operation, Feature PM, Data Science, Algo team, etc, closely to drive the growth of TikTok Shop;
- Design the overall user conversion funnel and user lifecycle flow with business and PM teams to amplify the impact of user incentives;
- Facilitate collaboration between mid-platform teams by contributing insights to the user growth team and deploying the latest tools/best practices from HQ to the business.

Qualifications

Qualifications:
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or operations in a technology company.
- 3+ years of E-commerce experience; familiar with E-commerce user growth strategies; Good at ROI and LTV model, budget allocation, and incentives design, including shipping, coupon, strikethrough price, etc.
- Expert in user experience design Based on shopping mall/marketplace scenarios to optimize user conversion funnel.
- Experience with team management and independently responsible for core business metrics.
- Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
- Proven ability to lead a data-driven project. Capable of in-depth data interpretation and highly data-sensitive.
- Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Preferred Qualifications:
- Masters Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of E-commerce experience; familiar with E-commerce user growth strategies; Good at ROI and LTV model, budget allocation, and incentives design, including shipping, coupon, strikethrough price, etc.


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accomodations@tiktok.com

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $199500 - $393300 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to comp