Senior Marketing Operations Manager, ABM

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Key Responsibilities

• Lead the administration, configuration, and optimization of the ABM platform.
• Partner with stakeholders to identify use cases and determine how our technology can help them solve their business goals.
• Ensure system health and resolve technical issues with the platform.
• Stay up-to-date with platform enhancements and best practices.
• Own the platform roadmap to deliver the capabilities that align with ABM strategies and goals.
• Implement account-based targeting, personalization, and engagement strategies and governance.
• Drive the integration and data strategy with ABM platform and other systems including (Marketo, SFDC, Google Analytics, Drift, Salesloft, Adobe Analytics etc) for seamless data flow.
• Evangelize the use of ABM within the organization and ensure buy-in from sales and marketing teams.
• Develop training programs and materials to educate teams on ABM best practices and platform usage.
• Define key performance indicators (KPIs) for ABM campaigns and regularly report on their effectiveness both to marketers, sales, and executive leaders.
• Ensure the right data is captured to track ROI on ABM campaigns and account based advertising (ie proper UTM strategy and capture).
• Collaborate with ABM platform vendors to innovate and become a thought leader in the ABM operations space.

Requirements

• Minimum 8 years of experience in Marketing Operations and/or MarTech
• Minimum 3 years of experience with ABM platforms such as DemandBase, 6sense and Folloze.
• Experience in lead and account scoring models (MQA), predictive models, in both Marketo and ABM platforms in a B2B software environment defining and executing platform strategy for enterprise software/technology space.
• Previous experience owning the implementation of an ABM platform, education, training and enablement of marketing and sales at enterprise scale.
• Demonstrated success in managing and aligning with stakeholders across paid media, ABM team, field marketing, global campaigns, BDRs, and sales to drive successful adoption.
• Proven ability to think strategically, but with exceptional attention to detail in execution.
• Data-driven and strong analytical skills with an understanding of ABM funnel metrics.
• Strong influencing and relationship-building skills.
• A commitment to staying current with the latest trends and best practices in marketing technology.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires and Washington hires: Estimated annual salary of $139,000 - $169,000
• For New York City-based and California (excluding Bay Area): Estimated annual salary of $142,000 - $174,000
• For Bay Area-based hires: Estimated annual salary of $149,000 - $183,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Com