Associate Director, Customer Insights & Capabilities, KCP NA

Associate Director, Customer Insights & Capabilities, KCP NA

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

This role leads Kimberly-Clark Professional North American Restroom Customer Insights & Research as well as the organization’s Insights Capabilities Program.  As an integrated strategic leader, you will spearhead all critical research supporting NA Innovation, Integrated Marketing, CX, Digital Commerce, Category & Sales.  This role is also responsible for exploring, testing and scaling B2B Customer Insights capabilities to build out best practices & action standards and represent Professional/B2B within Kimberly-Clark I&A Capabilities’ team.

In this role, you will:

• Lead Strategic Insights Projects Driving Impact Ensure team's business-level learning agendas reflect the most important customer questions for the business in support of the category/brand's top tier growth goals. Lead critical insights projects or processes that disproportionately impact the brand's growth goals and/or ability to create competitive advantage. This will include all brand development and executional insights initiatives including innovation pathway development, commercial programs, CX optimization & digital acceleration.

• Custom projects include the following: Brand Equity, U&A Studies, Customer Segmentation, Purchase Drivers & Decision Trees, Customer Journeys, Innovation Concept Development, Claims & Commercial Programs Testing.

• Bring Vision To The Business Lead assessments of market landscape including business trends, market performance and customer risks & opportunities; Collaborate with cross-functional partners to develop principles based on customer insights to underpin strategic business plan.

• Possess Methodology Expertise Serve as subject matter expert for team to design and explain research and analytics results when necessary.  Lead project with collaboration with with research suppliers.

• Drive Insights Capabilities Advancement Responsible for developing and driving the KCP I&A agenda to advance capabilities and high-quality standards in the spaces of customer insights and industry foresights, all with the goal of enabling more timely and better business decisions due to a more holistic view of customers and business performance.

• Develop Standards & Best Practices Assure that best research practices and governance standards are utilized across the KCP businesses.

• Manage Investment.  Maximize the brand's learning plan investment by assuring that learning agendas align to strategic issues for the business and drive towards value creation.

• Advance Knowledge Management Lead resourceful and fiscally responsible mindset by ensuring previous custom research, analytics, syndicated and other internal resources are incorporated into learning plans; Ensure approvals and reports are thoroughly documented and published in a timely manner.

• Build Peer/Stakeholder Talent  Partner within the Insights & Analytics community, collaborating with counterparts to consolidate learning needs, provide input, resources and local guidance to cross-KC and globally executed projects, pilots and task forces.  This role helps build talent across the community by sharing key projects and best practices.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a