Sr. Analyst, Performance Marketing

Job Posting Title:

Sr. Analyst, Performance Marketing

Req ID:

10128196

Job Description:

 

Job Title:  Sr Analyst, Performance Marketing 

 

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.  Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.    

 

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios. 

 

Job Responsibilities:   

For the current position, the Performance Marketing team is looking to add an analyst to a performance marketing pod with a background in performance marketing strategy and operations.   

 

• Working directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns  

• Build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data 

• Build and implement auction bid, pacing, and optimization strategies to improve media performance 

• Monitor and track performance marketing budgets for testing, analytics, measurement and contingency  

• Monitor testing setup within ad platforms to ensure success of test campaigns  

• Monitor taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing  

• Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams  

• Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts 

• Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team  

• Participate in day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaign 

• Support internal teams when necessary with ad hoc projects   

• Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders 

• Maintain knowledge of performance marketing business processes with pod members and other relevant business stakeholders 

 

Required/Basic Qualifications:   

• Bachelor’s Degree or equivalent work experience