Director, Insights & Analytics

 

Golin Los Angeles is looking for a Director of Insights and Analytics to support Data needs for a key client. In this role, you will empower cross-disciplinary teams to provide comprehensive, accurate reports, data-driven insights, and drive strategic business implications.

 

Our ideal candidate has had experience driving thought leadership and enabling effective decision making to achieve clients’ social/digital, earned and business goals.

 

This role is not about knowing the back-end setup of Facebook or having Google Analytics Certification (though awesome if you do!). It is connecting the dots between something you saw in Twitter Analytics, a finding from Instagram, or a trend from your favorite brand on social. It is about looking at media coverage and understanding what’s working and what’s not, then using your findings to make a strategic recommendation to your client.

 

From there, you need to be a data storyteller. This can take the form of a quick, but well-informed email, a call with clients, or a formal presentation deck with cool visualizations which help you tell your story. That is why our ideal candidate not only has the data smarts and can read the numbers, but at their core, they are a great marketer, storyteller, and communicator.

 

In addition to working on a high-visibility account across multiple channels, you will also work cross-functionally with account management, creative, strategy and our media team. This role oversees analytics and insights across traditional media, as well as across all social channels and possesses a firm understanding of the uses and audiences for each social channel, ensuring best practices are leveraged across each.

 

You build strong relationships, are collaborative, and data driven. You have experience in customer-level marketing and communications analysis, are an excellent communicator and presenter, have developed new offerings, proactively solved for business needs, built deep client relationships, and are an effective leader and people manager.

 

Please note: We are looking for someone in Los Angeles but are also open to San Francisco for our ideal candidate.

 

What you’ll do:

 

• Provide leadership for the client’s analytics projects (timeliness, quality, profitability, team management): planning, managing, leading, and presenting a wide variety of analytic projects from start to finish in close partnership with supporting analysts and account leads
• Develop analytical approaches to solving business problems and provide thought leadership including development of and delivery according to analytic roadmaps and project plans
• Think outside the box and take initiative to proactively identify and solve problems, collaborating with account leads to propose new opportunities and optimize workstreams
• Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Manage multiple resources and projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs
• Serve as an analytics expert, including:
• Digital analytics spanning earned, owned, paid, web, mobile, email, social, and media
• Deep experience in social content performance for paid and organic posts across Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, and Snapchat for text, photo, video, reels, and lenses
• Measurement expertise including framework development, benchmarking and KPI setting, reporting, dashboards, and attribution
• Deep knowledge of relevant social and media analytics tools (for monitoring, CRM, social engagement, audience intelligence, data visualization)
• Stay up to date in all social platforms and spot emerging trends in the social, media, and consumer landscape; be a pop culture junkie

 

What you have:

 

• Bachelor’s Degree and a demonstrated passion for insights and analytics, digital, and experience being a key point of contact for one or more concurrent client relationships.
• 8+ years of experience, preferable within an Advertising, Public Relations, or D