Director of Marketing, Design & Research

Bradley Company is a team of experienced and talented commercial real estate professionals.  We serve the brokerage, property management, and facility maintenance needs of commercial and multi-family clients. With a company history that began in 1978, we have more than 300 professionals serving Indiana, Michigan, and Ohio.

Bradley Company actively invests in our professionals and their growth.  We are guided by our core values: entrepreneurial, collaborative, integrity, and champion. Our purpose is to build partnerships, improve communities and change lives. 

Director of Marketing, Design & Research

Overview

The Director of Marketing, Design, and Research is a high-impact leadership role that sits at the heart of Bradley’s brand, storytelling, and market intelligence. This is an opportunity to shape how Bradley shows up in every market we serve—elevating our digital presence, driving compelling campaigns, and delivering research and insights that inform major business decisions. You’ll lead a talented team, partner with leaders across the company, and own the creative and strategic direction of a brand that’s growing, evolving, and ready for its next chapter. If you thrive in a creative, fast-paced, and highly collaborative environment, this is a role where your ideas, innovation, and leadership will make a visible difference every day.

Location: Indianapolis, IN 

Reports to: COO

Key Responsibilities

Marketing Strategy & Brand Leadership

·        Develop and execute the annual corporate marketing and research strategy in alignment with organizational goals.

·        Manage and evolve Bradley’s brand identity, visual standards, messaging, and positioning across all company touchpoints.

·        Oversee development of integrated marketing campaigns, content strategy, and executive communications, ensuring consistent brand voice, tone, and editorial standards.

·        Develop and maintain brand voice guidelines that ensure clarity, consistency, and alignment across all written communications and marketing materials.

·        Lead content writing and editorial strategy across corporate channels, including thought leadership articles, white papers, executive communications, and industry publications.

·        Position Bradley leadership as industry thought leaders through strategic content development, speaking engagements, publication placements, and visibility in relevant real estate and business forums.

·        Engage with brokerage, property management, and multifamily leaders to develop integrated marketing and business development strategies that support revenue generation, client acquisition, market expansion, and competitive positioning.

·        Develop and manage the annual marketing calendar and integrated campaign roadmap aligned with business priorities, seasonal opportunities, and key market events.

·        Ensure clarity, consistency, and accuracy across all marketing deliverables, presentations, and collateral.

·        Partner with executives, regional leaders, and internal teams to support strategic initiatives through effective marketing strategy and brand leadership.

Digital Marketing, Creative Services & Revenue Enablement:

·        Lead digital marketing strategy across website experience, email marketing, social media, SEO/SEM, analytics, and performance reporting.

·        Oversee development and maintenance of company and property-specific websites to ensure accuracy, accessibility, and brand alignment.

·        Oversee content creation and editorial workflows, including copywriting, proofreading, and brand voice adherence for blogs, newsletters, social posts, case studies, and promotional materials.

·        Develop and manage the thought leadership content calendar and distribution strategy, positioning Bradley executives across targeted industry publications, conferences, podcasts, and digital platforms.

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