Senior Staff Outbound Product Manager - EmployeeWorks GTM

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

ROLE SUMMARY

EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you'll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development. You'll drive adoption of EmployeeWorks across ServiceNow's AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally. This is a high-impact, highly collaborative role where you'll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale.

WHAT YOU WILL DO

Drive Cross-BU AI Native Strategy & Alignment

• Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning
• Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base
• Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization
• Identify and resolve cross-functional obstacles to adoption—from conflicting positioning to enablement gaps

Own the Customer Deployment Funnel & Orchestration

• Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness
• Establish the orchestration protocol—clear handoff points, escalation triggers, and support models—so customers have transparent expectations and teams know who owns what at each stage
• Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success
• Work closely with sales, professional services, and customer success to ensure seamless execution

Build & Scale Partner Enablement

• Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation
• Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery
• Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement
• Coordinate with professional services and partner management teams on resource allocation and scaling decisions

WHO YOU ARE

• Takes extreme ownership – You own outcomes end-to-end and don't wait for permission or perfect alignment to move forward. You drive accountability across teams and don't shy away from hard problems or ambiguous situations.
• Bias for action – You move fast and iterate. You'd rather make 80% of a good decision quickly than spend months perfecting it. You drive urgency in a way that brings teams along rather than pushing them.
• Strategic collaborator – You thrive in cross-functional environments and can influence without authority. You can synthesize input from product, sales, services, and partners into clear priorities and compelling narratives.
• Customer-obsessed – You're genuinely curious about how customers deploy and extract value from products. You bring customer insights back into strategy and use those insights to make smarter decisions.
• Systems thinker – You can see how pieces fit together across complex organizations and partner ecosystems. You're comfortable working with ambiguity and can break down complicated orchestration challenges into actionable steps.
• Excellent communicator – You tell clear stories across multiple audiences (executives, technical teams, field sales, partners). You're crisp in writing and can distill complex information into digestible takeaw