Assistant Vice President, Marketing Strategy and Planning

IMPORTANT APPLICATION INSTRUCTIONS:

• Upload Resume or Curriculum Vitae for automatic population of information to the application.
• The contact information, work experience, and education listed on your Resume/CV will be parsed and input into your Montclair application.
• Review information and double-check all fields containing information that the system parsed – the software is intelligent, but you need to verify that the data is accurate.
• In the “My Experience” section, you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents.

Note: If you have an expansive CV, we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV, as well as all other supporting documentation in the "My Experience" section of your application.

Job Description

SUMMARY:

Reporting to the Vice President for Communications and Marketing, the Assistant Vice President, Marketing Strategy and Planning creates comprehensive, data-informed strategies that leverage paid, earned, shared and owned media to advance top-line revenue growth through effective brand activation, student recruitment marketing, and initiatives to build awareness and engagement with key publics. The AVP integrates artificial intelligence and advanced analytics to optimize marketing performance, strengthen value proposition messaging, and improve conversion rates across the marketing funnel. The AVP also works closely with the AVPs for Strategic Content and Strategic Distribution to ensure operational excellence in the design and execution of major marketing and communications projects and manage the work of agencies and other suppliers. Through an advanced knowledge of contemporary marketing strategies, AI-powered analytics, and collaborative and collegial working styles, the AVP executes projects, manages resources, analyzes data and assists in the management of strategic operations.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Partner with the VP to develop comprehensive marketing and communications strategies aligned with the University's major goals and objectives and provide a strategic framework to support UCM's effectiveness and increase its impact.

• Lead strategic partnership with Enrollment Management to optimize student recruitment marketing, improve conversion rates, and strengthen value proposition messaging across all touchpoints in the enrollment funnel.

• Leverage artificial intelligence and machine learning tools to analyze marketing performance, predict campaign outcomes, identify optimization opportunities, and personalize messaging strategies.

• Advise the VP on the purchase and implementation of new tools, communications methods and external services to enhance the effectiveness of UCM's operations, with particular emphasis on AI-powered marketing technologies and data analytics platforms.

• Work closely with other leaders in University Communications and Marketing and in key partner organizations, including (but not limited to) Enrollment Management, Online Services and Academic Affairs, to facilitate effective collaboration to advance multiple priorities and serve the needs of multiple constituencies.

• Serve as primary strategic liaison with Enrollment Management leadership to ensure marketing initiatives directly support enrollment goals, address competitive positioning challenges, and maximize yield from marketing investments.

• Cultivate strong relationships with university leaders and with decentralized communications and marketing professionals and with UCM's agencies and suppliers, to ensure productive partnerships that advance institutional goals.

• Lead cross-functional planning processes to ensure that marketing and communications initiatives are strategically designed, data-informed, and measurable.

• Develop and implement AI-assisted marketing strategies that improve audience targeting, message optimization, and campaign performance measurement.

• Oversee the division's project management and research and analytics staff, ensuring efficient project administration and effective use of data in formulating and evaluating strategies and tactics.

• Deploy advanced analytics and AI tools to identify areas for growth and innovation through data analysis, research, market trends, and competitive intelligence.

• Analyze pricing perception, value proposition effectiveness, and competitive positioning to inform strategic messaging and campaign development in partnership with Enrollment Management.