Senior Director Business & Consumer Insights

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Senior Director of Business & Consumer Insights at Papa John's will play a critical role in driving the company's strategic decision-making through data-driven analysis and insights. This individual will lead a team to understand trends and opportunities related to sales, orders, ticket, margin, customer behavior, product performance, loyalty/CRM, digital channel effectiveness, and operations metrics. The ultimate goal is to identify business drivers and provide actionable recommendations to enhance growth and profitability. The role is not only responsible for guiding a team, but to also be a hands-on contributor, providing insights and analytics in addition to gathering and evaluating data sets.

Duties & Responsibilities (other duties as assigned)

• Perform sales & margin analysis: Conduct comprehensive sales analysis including sales, orders, ticket, and margin metrics to support the Marketing & Digital teams in decision-making processes.

• Guide business and customer analysis: Analyze trends and drivers of customer counts and frequency across various customer segments to inform strategies for customer engagement and retention.

• Product performance and digital channels analysis: Evaluate product performance and digital channel metrics such as sessions, conversion rates, and exit rates to optimize the customer journey and digital experience.

• Operations analysis: Analyze key service metrics from a system level down to a store level to identify focus areas for improvement while also scorecarding the performance for key corporate and franchise leaders; becoming a key partner to the full operations team to assist in all analysis.

• Ad hoc analysis: Conduct various ad hoc analyses related to menu strategy and product innovation, the impact of media, loyalty campaigns, delivery channels, digital experiences, and predictive modeling.

• Develop business insights: Use Excel, Tableau dashboards, and custom SQL queries to develop comprehensive business insights and present findings to key stakeholders.

• Conduct overall business analysis: Analyze sales, orders, customer, media, product, labor, technology, and other trends to identify business drivers, causality, and offer recommendations to drive growth with a focus on key financial metrics (margin improvement, ROI, etc.).

• Drive cross-functional collaboration: Partner with Marketing, Digital, Operations, and Finance teams to align insights and analysis with broader business objectives. Facilitate regular meetings and workshops to ensure seamless communication and integration of data-driven insights across departments.

• Business analysis and strategic planning: Collaborate with senior leadership to contribute to the development and execution of business strategies. Provide in-depth analysis of market trends, competitive landscape, and internal performance metrics to support strategic initiatives and long-term planning.

Education, Experience, Certifications

• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or related field; MBA or advanced degree preferred.

• 10+ years of experience in business analytics, consumer insights, or a related field.

Functional Skills

• Proven experience in leading a team of 5+ and managing large-scale projects.

• Strong background in data/financial analysis, statistical modeling, and data visualization techniques.

• Experience in the food and beverage industry is a plus.

• Proficiency in data analysis tools and software such as Tableau, SQL, Excel, and other relevant platforms.

• Excellent analytical skills with the ability to translate complex data into actionable insights.

• Strong communication and presentation skills, with the ability to effectively convey information to diverse audiences.

• Ability to think strategically and drive business outcomes through data-driven decision-making.

• Strong project management skills, with a keen attention to detail and the ability to manage multiple priorities simultaneously.

• Demonstrated ability to work collaboratively with cross-functional teams and influence key stakeholders.

Our Values

• EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork

• DO THE RIGHT THING – Integrity, Character and Community

• PEOPLE FIRST – Customer and Team member Focus

• INNOVATE TO WIN – Think Differently and Lead Change