Lead Strategic Pricing & Value Realization Analyst

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Lead Strategic Pricing & Value Realization Analyst works cross-functionally with Marketing/Sales, Finance, Engineering, Operations, and Supply Chain to optimize product pricing programs, addressing changes and discrepancies. This role will lead corporate pricing support for specific product category and channel pricing programs, including subsidiaries, to ensure market competitiveness and corporate profitability. This role owns the category pricing process and actively manages or participates in cross-functional team projects to align with Generac's strategic initiatives.

Major Responsibilities:

• Leads analysis and recommendations on viability of proposed pricing actions related to product promotions within all domestic channels of distribution for the given product category.

• Leads analysis for line reviews within residential/wholesale/retail channels.  Ad hoc analysis and reports (e.g., pricing and margin reports) as needed.

• Executes corporate pricing strategy and supporting systems by sales channel (residential/wholesale/retail) and product categories across the organization, its subsidiaries, and international markets.  

• Communicate both qualitative and quantitative pricing tools and analytics to support the strategy.

• Actively monitor customer profitability, product cost structures and product gross margins to ensure pricing policies align with Generac’s profitability goals.  Perform proactive data mining, aggregation, and analysis for the identification of price improvement opportunities.

• Develop and own the corporate pricing goals through creating and leading productive interactions across our different functions and disciplines.  Proactively identify and resolve issues around pricing and margins.

• Lead consistency of pricing application – develop, communicate, promote, and measure consistent models and guidelines.  Take ownership of process improvements and drive to successful implementation.

• Monitor competitive environment and develop strategic pricing responses based on the market analysis.

• Participate in cross-functional teams to communicate and evaluate cost trends, pricing trends and customer communication.  Works closely with a variety of departments (e.g., Sales, Finance, Operations, Engineering, etc.)

• Leads the creation of analyses for pricing strategic and national/global account projects to maximize success and ensure strategic account pricing and product offerings domestically and internationally; adhere to corporate strategic goals and guidelines.

• Leads the provision of inputs to legal for finalizing contract language around business and pricing terms.

• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in business, finance or related field, or equivalent experience

• 7+ years of experience in data analysis, analyzing pricing models and recommending pricing actions

Knowledge / Skills / Abilities:

• Ability to think, analyze, and report on diverse business segments.

• Ability to proficiently use Microsoft Excel, Access, PowerPoint, Word, SAP, SAP BI, Power-BI and Tableau.

• Deep understanding of financial metrics, including profit and loss statements (P&Ls), gross and net margins, operating income; and key performance indicators (KPIs).

• Understanding of price elasticity and cross-price elasticity, including their impact on demand and revenue

• Ability to analyze and interpret financial data to drive strategic decision-making.

• Ability to develop detailed profit and loss statements (P&Ls) and perform break-even uplift analysis to assess financial performance and inform strategic decisions.

• Proficient in extracting and manipulating raw data to transform facts into actionable insights.

• thorough understanding of go-to-market strategies, including how rebates and trade discounts can be used to drive sales, promote market penetration, and incentivize customer loyalty.

• Able to influence others without direct authority and works effectively with all levels of the organization.

Preferred Qualifications:

• MBA or a master’s degree in business, finance, economics, data science or related field will be preferred