VP of Marketing
WellSaid LabsAbout the role
Who We Are: WellSaid Labs
We’re creating Voice for everyone.
At WellSaid Labs, we enable creatives around the globe by putting high-tech, human parity technology into their hands, giving them the ability to add voice-over to any project and iterate with ease. Creative teams use WellSaid Lab’s Voice Studio to create compelling employee training, design unique digital experiences, and narrate audiobooks. We believe deeply in AI for Good, and that technology should be empowering, engaging, and fair to all people.
Who You Are: A Performance-Driven SaaS Marketing Leader Who Understands the Intersection of the Creative and Technology Worlds
As a growth-stage Marketing leader, you understand the importance of optimizing the unit economics of all acquisition strategies–and are obsessed with understanding who the ideal customer is. You have experience scaling complex SaaS business models, diversifying its marketing programs, and supporting the Sales and Product organizations to better connect with existing and potential customers. At WellSaid, you’ll have a unique opportunity to further the awareness and adoption of the most powerful Generative AI Voice company in the market.
One more thing: While you may not be an AI expert, you are a tech enthusiast/creative at heart. This is a key requirement to become a contributing member of WellSaid. Our customers are creating next-generation content, experiences, and products, and you will support them in achieving their creative goals. You are likely to have a strong opinion in favor, against, or neutral about using the Oxford comma — and know the difference between a hyphen, an em dash, and an en dash. And you most likely hated the previous running sentence.
How You’ll Contribute:
As VP of Marketing at WellSaid Labs, you will be responsible for creating and driving demand for sales, increasing brand awareness, and establishing new marketing programs for creative and technical communities. You will be tasked with helping the company identify new market opportunities supported by quantitative and qualitative analysis in collaboration with Sales, Product, and Finance. You will build a high-performance marketing organization that reflects WellSaid’s core values. This is a strategic role that reports directly to the Chief Revenue Officer.
In your day-to-day, you will:
- Develop and execute WellSaid’s annual marketing plan and strategy.
- Build and manage a high-performing marketing team.
- Develop and execute demand generation strategies to generate high-quality leads and drive revenue growth.
- Collaborate with sales teams to create aligned marketing and sales funnels.
- Lead the ABM strategy, identifying and targeting key accounts to accelerate growth.
- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.
- Analyze digital marketing data to optimize campaigns and enhance ROI.
- Manage relationships with channel partners and develop co-marketing initiatives.
- Create channel-specific marketing programs to drive partner success and revenue growth.
- Directing market research, analyzing data, and evaluating competitors' strategies and positioning, providing recommendations for counterstrategies.
What We’re Looking For
To thrive in this role, you ideally have successfully achieved operational excellence in building and leading marketing teams in growth and scale-stage startups (Series B+).
You also have some combination of the following:
- 7+ years of experience in the software industry with recent mid-market and enterprise SaaS experience, preferably on the creative and technical applications side (selling to content teams, marketing, HR, product)
- 5+ years of experience in leadership roles in Series B+ venture-back startups
- A proven track record of consistently exceeding quota goals with solid leadership, tenacity, great attitude, accountability, high energy, integrity, and discipline
- Relevant Bachelor’s degree preferred
- Knowledge of modern demand generation best practices, such as conversational marketing, personalization, ABM, predictive intent, etc.
- High-level understanding of SaaS companies’ infrastructure and software development life cycle
To join our team, you also:
- Must be a U.S. Citizen or Permanent Resident
- Must pass a pre-employment background check
What We Offer
WSL is proud to support an inclusive work environment emphasizing each team member’s personal and professional growth. Our team is headquartered in Seattle and dist
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